Nintendo announced its second generation Wii Console will be arriving sometime in 2012 and will be demoed in 2011.
Obviously the Wii changed the way that we play video games and with Xbox and Playstation following suit, Nintendo needs to move ahead to stay ahead. One of the big features that is being discussed/rumored for the new Wii console is the interaction between the console itself and the controller which will have tablet functionality.
This type of interchange is very relevant to our web design process and what we are doing for our clients. Why would a video game function be relevant to web design?
The answer is pretty straightforward and you’re already seeing some of these signals coming through now. More and more people are accessing the web through devices that are not we would traditionally term computers. Mobile phones, tablet devices, video game systems, and television are all joining the web revolution in stunning numbers. This means that we have to change the way that we create websites and be better predictors of where and how an end user might experience the content that we created.
One of the big changes we expect to happen is that websites will no longer be static based on screen size. As applications become more common, we expect there to be a significant increase in the number of ways that a television can interact and share information with a smaller web-enabled device like a mobile phone or a tablet. Ultimately, we expect the television to become a reactive display that responds to more control and information functionality built around those mobile devices. This may mean that your television set always is displaying the desired content, while additional information is being funneled through the mobile device, further expanding the ways that a user can grab and sort data without interrupting a program.
At Coalition, we’re actually working internally to develop an application and website that allows advertisers to coordinate content to particular programming that then displays on a mobile phone or tablet rather then interrupting or distracting from the television media that the user is trying to view. We believe that it could revolutionize the way that advertising and marketing interact and reach users, and would dramatically increase the meaningfulness of the ad content that is displayed.
