Internet marketing is unfortunately a hotbed for unscrupulous business people, and Los Angeles SEO services providers can be no different. If a business is unlucky enough to interact with one of these providers, it can damage their operations and set them back many months, even years. There are many telltale signs that an internet marketer doesn’t know what they’re doing that businesses can watch out for when selecting a provider.
Focusing Too Heavily on One Marketing Strategy
Internet marketing is a highly adaptive field. For example, in the last two years, Google has launched three updates to its search engine, Panda, Penguin and Hummingbird, that changed the way the search engine ranks websites. Additionally, social media, blogs and other channels for internet marketing change their structure to constantly stay relevant and fresh. Placing too many eggs in one basket leads to failure when that basket changes its rules or system.
Additionally, a good Los Angeles SEO services provider knows to always measure and adjust their efforts. Internet marketing is about goal conversion and increasing revenue. By placing resources in a variety of channels, the marketer can find the most effective channel for their client.
Lack of Direction
Effective Los Angeles SEO service providers also know that planning is crucial to any successful campaign. All successful campaigns begin with an analysis of the client’s product, advantages, customers, market and opportunities. The marketer then develops a detailed plan outlining concrete steps to take to meet the company’s goals. In this way the company is held accountable to their client, something that fly-by-night marketers avoid.
Anyone claiming to be able to double or exponentially grow a company’s business should be looked at with skepticism. It’s not that internet marketing cannot lead to success, but the success comes from hard work and planning. Good Los Angeles SEO services companies look for steady growth and try to create sustainable campaigns and business for their clients. While short growth may benefit a company immediately, the only way to succeed in the long run is by recurring business.
Lack of Focus on the Customer
Internet marketing needs to provide value to the customer first. There’s no magic bullet that makes up for the fact that marketing is about human to human interaction, and most Los Angeles SEO service providers know that. Website copy shouldn’t be overstuffed with keywords, outreach efforts shouldn’t focus on gaming the search engines and other short cuts should be avoided as well.
There are many people on the internet today making themselves out to be an SEO or internet marketing expert. Like other get rich quick schemes, these people follow certain patterns that businesses can identify and avoid. They often push poor quality products and have few if any original business ideas. When a business interacts with them, they’ll notice that they lack any organization or business systems, and like most con artists, these marketers tend to be fast talkers and difficult to pin down. If a business notices any of these patterns, they should immediately consider hiring another firm.
Coalition Technologies is a reputable internet marketer that’s helped many clients increase their business through hard work and planning. Follow our blog for more alerts on internet marketing scams.