Search engine optimization has come a long way in the past few years, and it continues to evolve today. There was a time when you could just cram an array of keywords into your content, and that was that, but those days are long gone. Today, search engines use enormously complex algorithms to ensure that only quality content rises to the top. In order for SEO techniques to be truly effective, you need to focus on creating exceptional content, with no exceptions.
The Times Are Changing
Like any corporation, Google’s primary motivation is to make money, and it does so by providing a service that people want to use. Google has become the most popular search engine because people know that they can expect quality results that contain relevant information. In order to accomplish this, Google has had to weed out the sites that rely on manipulative and black hat SEO tricks. Today, it is impossible to fool major search engines, and the best SEO companies realize this.
Modern SEO Benefits Everyone
The truth is that everyone benefits from the growing demand for relevant, unique content. Nobody wants to read an article that was clearly written just to increase rankings, and now people don’t have to sift through a garden of thorns to find a rose. The best SEO companies realize that providing quality content consistently is the only way to increase search engine ranking, so if your website is still not showing up on the first page, you may want to reconsider your methods.
What Is Quality Content?
While quality may be in the eye of the beholder, there are universal traits that define excellent content. First of all, the content needs to be relevant and specific. Generic, keyword-laden articles don’t make the cut anymore. Your content should be created by someone who is either well-versed in the field, or someone who does extensive research beforehand. Your visitors and search engines can tell the difference.
Next, your content needs to be unique. Not only is plagiarizing wrong on many levels, but it is one of the quickest ways to the bottom of the search engine pile. Search engines can tell the difference between fresh content and a boilerplate or rewrite, so hiring good writers is absolutely critical. Unique, engaging content is appreciated by your visitors, and it also keeps your website ranking day after day.
Finally, your content needs to be written by a writer. It must be free of punctuation and spelling errors, and it should be easy on the eyes and enjoyable to read. There are many important factors to consider when creating content, and having an appropriate voice for each and every article is crucial. For example, if you’re hiring a writer for a food blog, you probably don’t want to choose a technical writer. Hire a versatile writer who is competent at producing thoroughly researched content.
Backlinking – Quality Over Quantity
There was a time when generating as many backlinks as possible was an effective way to increase search engine ranking, but those archaic methods don’t cut it anymore. In fact, links to spammy websites can actually decrease your ranking significantly. The best SEO companies recognize that one good link from a reputable website is worth far more than many other links. Building a quality website with purely white hat SEO tactics requires that you focus on boosting the quality of every component in your website, especially your links.
Why You Should Hire a Professional
It is clear that content rules all, but there are still SEO techniques that take your content and push it higher. Sometimes it is not enough to simply create relevant, unique content and hope for the best. An SEO specialist knows techniques that work naturally within the system to generate ideal results for your website. The experts always utilize a multifaceted approach, creating the kind of content people want to see, while also using organic SEO techniques to give that content a chance to shine.
Your Content Reflects Your Company
While the quality of your content certainly affects your search engine rankings you also need to remember that your online presence is a direct reflection of your business. A major problem with primitive SEO techniques is that people can see right through them, and what good is ranking high on a search engine if people leave your page as soon as they realize they’ve been duped? Create content that people actually want to read. After all, it’s not just about getting someone to visit your website – it’s about getting them to stay.
Keep Your Visitors Coming Back
Furthermore, it’s not enough to create a website, load it up with quality content, and wait for the traffic to come rolling in. Even if you do have some visitors, why would they come back if the page hasn’t been updated in a year? You need to create new content constantly so your visitors have a reason to return. A good website is always changing and growing. If you feel like the content on your website has become stale, hire a qualified writer to bring it back to life. Stagnant websites fall down the rankings fast, so keep adding quality content to stay relevant.
Hire a Professional
The great thing about SEO is that you can tell when it works and when it doesn’t. If you’re considering hiring an SEO specialist or marketing company, search for their client’s websites or related fields. The results should be plainly clear. If creating content that is relevant, unique, and well-written is not at the core of their SEO strategy, look elsewhere. The best SEO companies are constantly updating their approach, so be sure to hire a company that is willing to adapt as necessary.
Contact Coalition Technologies Today
As industry leaders, we take tremendous pride in our SEO expertise. We work directly with our clients to find the perfect approach, and the results speak for themselves. We are confident in our ability to boost your web traffic and revenue, so give us a call at (310) 827-3890, and we will be happy to schedule a free consultation. Contact Coalition Technologies today to help your business reach its full potential.