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Captain Dave’s Dana Point Dolphin & Whale Watching Safari

Client: Captain Dave’s Dana Point Dolphin & Whale Watching Safari


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Case Summary: This Dana Point-based dolphin and whale watching safari offers underwater viewing pods so that customers can be eye to eye with wild sea life. After just 3 months with us, organic traffic is up 15% with organic revenue increasing by 17%.

Read the challenge, our solution, and the result below

Capt Dave

Challenge Icon Challenge

The overarching goal for this client was to work on their organic ranking for search terms related to dolphin and whale watching, and make them overall more competitive from an SEO perspective. From us they wanted to see an increase in organic traffic and organic bookings.

Solution Icon Solution

Some of the tasks we have completed so far for this sea safari company include writing optimized copy, helping to improve the page load speed on their site, and offering unique conversion rate optimization suggestions to promote a better user experience.

Result Icon Result

Compared to last year, after only 3 months with us, their organic sessions increased 15% with organic new users increasing 17%. Organic search accounted for 33% of all sessions and organic revenue increased 17% in this time period. Overall sessions increased 7% and overall revenue increased 18%. 

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