Client: CMC Motorsports
Case Summary: This Formula 1 racing merchandise shop is owned by a uncle-nephew team who are racing enthusiasts. After just 4 months with us, year over year organic traffic is up 180% with organic revenue up 93%. Overall revenue is up 88%, from $39k last year to $73k this year.
Read the challenge, our solution, and the result below
CMC Motorsports came to us looking to increase returning customers, improve SEO practices, improve their sales, and become smarter about business practices online. They also wanted to see their brand built up with more unique content and brand image.
Some of the work we have completed so far includes writing optimized copy, obtaining PR articles that link to their site, and launching successful PPC campaigns. We have also implemented schema markups, created a dynamic HTML sitemap, and integrated Yotpo reviews.
In comparison to last year, four months after starting with us, the site is receiving 180% more organic sessions with a 167% increase in organic new users. Overall, there was a 168% increase in traffic to the site this month compared to last year with sessions increasing from 17k sessions to 46k. New users also saw an improvement, growing 187%. Compared to this time last year, organic revenue has increased 93% and organic transactions have increased by 84%. Overall revenue has increased by 88% since last year, increasing from $39k in overall revenue last year to $73k in overall revenue this year with overall transactions increasing by 102%.