Critical Cycles
Client: Critical Cycles
Case Summary: Simplicity is compelling. The Critical Cycles website UX proves that to be true. Check it out!
Read the challenge, our solution, and the result below
Challenge
A California-based bike retailer came to us seeking consulting on UX design, graphic design, WordPress, Magento, web design, and web development for their site.
Solution
Our team improved several UX aspects of the site, including adding a link to the Shopping Cart on the homepage general navigation and creating a clear link to the FAQ page. Our team also set up and optimized the Adwords campaign, as well as developed new articles for the client's blog, redesigned the homepage for improved usability, and designed additional instructional pages for the site
Result
Thanks to our SEO efforts, the client obtained the #1 Google ranking for “cheap single speed bikes,” a term that receives almost 100 web searches per month. Also, in the span of a month, organic traffic grew by nearly 50 percent and organic revenue rose nearly 200 percent, with an added $25,000 in organic revenue. In the span of a year, organic revenue increased by 178%.