Client: Denong Tea
Case Summary: The tea produced by this company is found in only one small special tea tree species in Yunnan province in China. This tea is known for its quality and rarity. Being based in China, they needed marketing help from a top SEO agency in the United States. They chose Coalition.
Read the challenge, our solution, and the result below
This Chinese tea company had just expanded their business into the United States and needed marketing help in this new region. Coalition’s SEO process ensured that they would have a smooth transition while maintaining their traditions.
Coalition wrote optomized copy, linked to blog posts containing priority keywords, and created custom infographics to explain to consumers how to brew this tea correctly. We worked to make sure that the site was cross-browser compatible since this is an international company. Another key off-site task was to build citations in order to establish and index Denong Tea in this new market.
Within the first two months of SEO work Denong Tea saw a 200% increase in transactions with a 96.24% increase in revenue. The number of sessions was up 81.5% and there were 58.67% new users to the site. Coalition is continuing to complete the scope of work for this tea company and we are very excited to see their future results.