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District Clothing

Client: District Clothing


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Case Summary: How do you infuse a Nexternal ecommerce website for fashion basics with color and personality? Find out in the District Clothing case study how we helped double their traffic.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

District Clothing is an exciting brand that exudes color and fashion in its marketing, products, and customer interactions. Much of that excitement was getting lost because their major competitors owned search results and there were few new opportunities to engage with interested customers.

Solution Icon Solution

The Coalition team reviewed existing marketing materials and identified shortcomings. Starting with a new WordPress and Nexternal ecommerce site design and development project, we rebuilt how and where District was found online. When the new site launched, aggressive organic search optimization (SEO) and paid search marketing (PPC) campaigns kicked into high gear.

Result Icon Result

In little over a year, traffic to the brand’s website grew by nearly 200% as their site appeared alongside major multinational brands in ideal search results. Site conversion rates increased while that growth occurred, helping the brand fund further marketing endeavors in social and email.

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