Door Locks Direct

Challenge

After switching platforms in 2018, Door Locks Direct saw a significant dip in their sales. They wanted to get back on track by bringing more customers to their website and increasing their revenue through SEO.

Solution

We implemented several updates to the product filtering feature, allowing users to more easily select the handles and locks which met their requirements. Several technical updates were made which included streamlining mobile usability and improving page load times. A huge amount of SEO copy had been created and applied to the home and category pages, as well as new and re-optimized blog posts. The website now boasts a complex network of internal links that allows visitors to educate themselves into a sale. New and returning visitors are now able to browse by product, finish, and brand, and will soon be able to shop by function.

After working together for years, we continued to improve their site by implementing a bulk discount CTA, implementing categories that match current home decor trends, and adding features to make the website more home-user friendly as opposed the B2B focus it originally had.