Door Locks Direct
Client: Door Locks Direct
Case Summary: This door hardware products supplier offers homeowners and contractors 13 years of experience. One year after starting with us, yearly organic revenue has increased 175% so far from $197k last year to $540k this year.
Read the challenge, our solution, and the result below
After switching platforms in 2018, Door Locks Direct saw a significant dip in their sales. They wanted to get back on track by bringing more customers to their site and increasing their revenue through SEO.
We implemented several updates to product filtering, allowing users to more easily select the handles and locks that fit their requirements. Several technical updates were made, streamlining mobile usability and improving page load times. A huge amount of SEO copy has been created and applied to the home and category pages, as well as new and re-optimized blog posts. The site now boasts a complex network of internal links that allows visitors to educate themselves into a sale. New and returning visitors are now able to browse by product, finish, and brand, and will soon be able to shop by function.
One year after starting with us, organic revenue this year so far is 175% higher than last year, increasing from $197k to $540k.