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Dress Boutique

Client: Dress Boutique


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Case Summary: This online women’s fashion boutique aims for “elegantly stylish” pieces that are on trend, but timelessly classic. They want to make the online shopping experience fun and easy for their customer. To do this, they needed Coalition’s SEO services.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Trying to find clothing options that are classic and stylish is not the easiest task for today’s modern women. This boutique needed women to know where to find these private clothing collections, but they were not ranking in any of the search results. They turned to Coalition to help market their site and their clothes.

Solution Icon Solution

Coalition began the SEO process by reviewing this boutique site. We found and fixed issues with duplicate copy, title tags, meta descriptions, headings, product descriptions, and microformats. We also made changes to the site design to make it easier for users to navigate. We also kicked off a PPC campaign targeting their core demographic.

Result Icon Result

Three months after beginning work, Dress Boutique had a 188.19% increase in organic traffic. Some other impressive results of this campaing are that new organic users were up 562.79%, they had a conversion rate of 56.15%, transactions were up 350.00%, and revenue was up 275.62%. We here at Coalition think the numbers speak for themselves.

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