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Filly Flair

Client: Filly Flair


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Case Summary: This clothing boutique began in 2010 as a single woman operation out of a basement. Flash forward to today - they have hundreds of thousands of orders shipped and they want to keep growing. In their first month with us, Filly Flair saw $340k in revenue - and we are working to increase that even more.

Read the challenge, our solution, and the result below



Filly Flair approached us looking to update their site and attract even more customers. They knew that Coalition has an outstanding reputation in completing SEO and PPC for fashion companies, so they turned to us to help them attain their goals.


We began work by completing a thorough site analysis and seeing exactly what we could do to improve their traffic and conversion rate. We are currently updating copy on their major pages, making changes to their product layout and cart page, and changing their footer to be more user-friendly. We have set up a PPC campaign with dynamic ads and targeted audiences to get the best return.


This fashion forward, but affordable clothing company saw $340k in revenue in their first month with us. Email comprised 15.12% of Filly Flair’s site traffic this month, and accounted for 28.5% percent of their revenue with $78,943.32 this month from email alone. We continue to work hard to meet their growing needs and get them even better results.

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