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Found Animals Foundation

Client: Found Animals Foundation


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Case Summary: The Michelson Found Animals Foundation's mission is to place animals without a home into the hands of caring new owners. This nonprofit also offers the largest free microchip registry. Every dollar that comes into their store goes towards saving more pets.

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Found Animals

Challenge Icon Challenge

The Found Animals Foundation came to us to help them with their goal of rescuing as many animals as possible - through driving more traffic to their site. They had specific terms they wanted to rank for, were looking to improve their site load speed, and perform well both locally and nationally.

Solution Icon Solution

Some of the tasks we have completed so far include writing optimized copy, improving page load speed, and fixing errors on the site. We also created and validated sitemaps, regained link value, and created and launched multiple PPC campaigns.

Result Icon Result

After we kicked off Found Animals’ campaigns, monthly organic sessions increased by 11% and overall traffic grew 10% for a total of 562,733 sessions. Organic traffic now makes up 40% of the site’s total traffic.

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