Found Animals Foundation
Client: Found Animals Foundation
Case Summary: The Michelson Found Animals Foundation's mission is to place animals without a home into the hands of caring new owners. This nonprofit also offers the largest free microchip registry. Every dollar that comes into their store goes towards saving more pets.
Read the challenge, our solution, and the result below
The Found Animals Foundation came to us to help them with their goal of rescuing as many animals as possible - through driving more traffic to their site. They had specific terms they wanted to rank for, were looking to improve their site load speed, and perform well both locally and nationally.
Some of the tasks we have completed so far include writing optimized copy, improving page load speed, and fixing errors on the site. We also created and validated sitemaps, regained link value, and created and launched multiple PPC campaigns.
After we kicked off Found Animals’ campaigns, monthly organic sessions increased by 11% and overall traffic grew 10% for a total of 562,733 sessions. Organic traffic now makes up 40% of the site’s total traffic.