Client: Frankies Bikinis
Case Summary: This bikini company, loved by celebrities and supermodels, started in 2012 and made its first appearance at Miami Swim Week in 2014. In comparison to the previous year, we have seen a 53.94% increase in organic sessions while organic revenue increased 123.95% and overall revenue has increased by 92.51% from $627k to $1.2 million.
Read the challenge, our solution, and the result below
Although their swim line is already extremely popular and profitable, Frankies came to Coalition looking for even more reach with their own site. They wanted us to focus on their swimwear line first, and clothing line second. They signed on with us for SEO services to achieve their goals.
Some of the tasks we have completed so far for this swimwear company include writing optimized copy, fixing meta data, and completing link building outreach. We have also fixed redirect chains, optimized images, added a "Need Help" section to the homepage with contact information, and fixed errors in styling.
In comparison to the previous year, we have seen a 53.94% increase in organic sessions from 86,751 to 133,547 sessions. Organic revenue increased 123.95% from $158,683.23 to $355,363.75. Overall traffic to the site increased 54.70% from 426,311 to 659,518 sessions. Overall revenue has increased by 92.51% from $627,975.11 to $1,208,904.95.