Case Summary: GGblue was rebranding, and as a part of these efforts they were looking to engage in some altruistic ventures such as partnering with a sponsored charity. In an effort to introduce their audience to the new GGblue, as well as gain insight into what kind of charity their audience would like to see supported, they decided to create one-off email send showcasing a snippet of the new look while asking subscribers to enter their favorite charity into a survey form. Here’s where Coalition Technologies entered the picture.
Read the challenge, our solution, and the result below
Sporting an average open rate of about 27%, we knew GGblue’s audience was highly engaged. In order to capitalize on this, we developed targeted copy that would immediately draw in their customer base. After gaining a truer understanding of their target audience, we wanted to implement an elegant design that would resonate well with their subscribers. This time, it was our design team’s time to shine.
Inspired by the modern, chic designs of many of today’s email experts, we developed a template we knew would resonate with GGblue’s demographic. Capitalizing on the expert use of white space in a minimalistic design, the provided imagery was showcased in a visually stunning manner. All that was left to do was schedule the email for deployment. But the work doesn’t end there! Utilizing historical data and industry best practices we deployed the email at an optimal send time for GGblue’s audience.
Our open rate exceeded 31% (that’s an increase of 13% above the average open rate) and our click rate achieved a monumental 9.3% – the highest open rate their account had seen to date. In addition, our survey CTA netted us over 100 responses – taking the burden of charity research off of the shoulders of GGblue.