Gray Malin Enterprises
Client: Gray Malin Enterprises
Case Summary: A fine art photographer, Gray's ecommerce site sells everything from framed prints and gift wrap, to beach umbrellas and iPhone cases. Through a combination of Coalition-implemented PPC, SEO, and web development, Gray has seen phenomenal success.
Read the challenge, our solution, and the result below
Gray, a talented West Hollywood, California fine art photographer with a growing ecommerce site, came to us looking to improve his organic search visibility and increase revenue through his site.
We refined Gray's PPC campaigns, carried out tedious Magento development tasks, wrote and published optimized copy for his site, recommended and oversaw a transfer in hosting, and developed (and got approval for) a Gray Malin Wikipedia page.
Organic site revenue grew from $106,765.40 to $195,889.43 in the span of a year (an 83.48% increase). In the same period, the website saw an 106.74% increase in overall revenue. Over a year, the number of clicks for the PPC campaign increased by 314.48%, leading to a 312.00% increase in the number of conversions and a 407.25% increase in total conversion value. Finally, during the month of November 2015, the PPC campaign generated $80,000 in revenue from a spend of only $1,500.