Gray Malin Enterprises
Client: Gray Malin Enterprises
Case Summary: Gray Malin, a fine art photographer, has an ecommerce site that sells everything from framed prints and gift wrap to beach umbrellas and iPhone cases. Through a combination of Coalition-implemented PPC, SEO, and web development, Gray’s site saw phenomenal success.
Read the challenge, our solution, and the result below
Gray, a talented West Hollywood, California fine art photographer with a growing ecommerce site, came to us looking to improve his organic search visibility and increase online revenue.
We refined Gray’s PPC campaigns, wrote and published optimized copy for his site, carried out Magento development tasks, and oversaw his hosting transfer. Our team also developed a Gray Malin Wikipedia page.
Organic site revenue grew from $106,765.40 to $195,889.43 (an 83.48% increase) in a year as well as saw an 106.74% increase in overall revenue. Within the same period, PPC campaign clicks increased by 314.48%, leading to a 312.00% increase in conversions and a 407.25% increase in total conversion value. In November 2015 alone, the PPC campaign generated $80,000 in revenue from a spend of only $1,500.