Case Summary: This telehealth service provides patients with fast and easy access to doctors who focus on treating problems holistically. After 6 months with us, Heally’s monthly organic sessions were up 45%.
Read the challenge, our solution, and the result below
Heally came to us looking for more exposure and visibility as an online presence. They wanted to see the growth of traffic as well as the growth in sales of their CBD products. Over the course of the campaign, the demand for telehealth has grown dramatically and we have shifted our focus to include not only CBD products but also their telehealth software and their ability to connect patients with doctors specializing in pain management through CBD and cannabis.
In order to help them achieve their goals, we have written optimized copy targeting relevant keywords for each of the states in which they offer services, fixed 404 errors, and optimized the footer. We have also gotten very creative with structured data, in some cases re-optimizing pages so that we can include strategic schema markup. We have worked to increase internal linking, since many of the states for which Heally offers telehealth connections for doctors to prescribe patients medical cannabis cards are also featured in blog articles on the Heally site.
Six months after starting with us, monthly organic sessions increased by 45% from 12k sessions to 17k organic sessions. Organic new users experienced an even greater improvement, increasing 50%. Overall monthly traffic increased 32% from 41k sessions to 54k sessions. Overall new users grew by 36%. The email in the footer of the site was clicked 108 times this month, with organic users being responsible for 32 of them.