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Hedley & Bennett

Client: Hedley & Bennett


Website Focus:

Services Provided: Conversion Rate Optimization, SEO Consulting, , , ,

Business Type:

Client Industry: ,

Case Summary: Hedley and Bennett needed a Shopify site that matched the vivid composition of their designer aprons. Coalition Technologies came through with a streamlined site supplemented by our SEO consulting and conversion rate optimization services.

Read the challenge, our solution, and the result below

Hedley & Bennett


This handmade chef gear company came to us for multiple marketing services, including SEO consulting, web design, and web development. Specifically, they needed a Shopify site that would highlight their colorful, stylish aprons and drive conversions.


We redesigned the site header and footer prior to an important holiday weekend. We added in a number of trust icons, fixed some formatting errors, and cleaned up a variety of issues that were huring the responsiveness of the site.


Within the span of a month, pages per visit increased by 20%, time on site increased by 10%, bounce rate decreased by 5%, conversion rate increased by 135%, and per visit value increased by 80%.

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