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Joy of Socks

Client: Joy of Socks


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Case Summary: Joy of Socks is a sock retail company that needed help with SEO and PPC, as well as building a new Magento website. After completing the website, we saw major improvements in revenue for this client. Total monthly conversions improved from 734 to 4,998.

Read the challenge, our solution, and the result below



Joy of Socks wanted to do an online marketing campaign refresh, so they approached Coalition to take over and build a new website and also to run a SEO and PPC campaign.


While in the process of building the new website, we were able to get a huge amount of SEO work done that helped result in major improvements in revenue on the old website. The new site has performed very well since launch.


Within 10 months, we improved organic search revenue by over 500%. Our PPC team grew the revenue from $25,000 to $150,000. Total monthly conversions improved 580% from only 734 to 4,988

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