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Client: Jujube


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Case Summary: This diaper bag and backpack retailer focuses on both functional and fashionable bags, and is a favorite of moms everywhere. Within five months, organic traffic made up 25% of their revenue and year over year data showed an organic revenue increase of 81% from $94k to $170k.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Jujube came to us looking to increase their conversion rate, retain and see return customers, and see new users increase. They especially wanted us to focus on CRO for mobile, as the majority of their customers originate there.

Solution Icon Solution

Some of the work we completed for this fashionable diaper bag company includes that we wrote optimized copy focused on making the tone fun and contemporary, built backlinks to their site, and fixed many 404 errors. We also created new category pages and menu items, created a redirect strategy as they changed their domain name, and added customer reviews to the home page.

Result Icon Result

Five months into their campaign with us, Jujube saw a significant increase in organic revenue as we increased their organic traffic to be 23% of total sessions and made up 25% of their total revenue. Comparing year over year, organic revenue increased by 81% (from $94k to $170k) and the conversion rate grew by 269%. We also increased the number of keywords from 601 to an impressive 827 in just 3 months.

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