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Client: Kratora


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Case Summary: This kratom specialist expanded their inventory to include kratom-alternatives as well as CBD oils. Organic sessions have improved month over month by 16% while seeing a monthly organic revenue of $133k.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Kratora came to Coalition after experiencing a fall in their monthly revenue due to failing SEO efforts. They wanted to rank higher and see their sales back up where they were before. They asked us to increase the calls to action in their copy, as well as fix issues with their credit processor. 

Solution Icon Solution

In order to meet their goals, we have added strong calls to action to the site’s copy, completed a thorough site analysis, and have fixed internal linking issues. We have also created mock-ups and implemented new pages on the site, as well as published articles on high authority sites through our link building efforts.

Result Icon Result

Compared to last month, organic sessions improved by 16%. Organic new users also increased by 21% this month. Overall, the site received 24% more sessions this month for a total of 22,799 sessions and attracted 28% more new users. This month, organic users completed 1,190 transactions accounting for $133k in total organic revenue.

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