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Melanie Casey

Client: Melanie Casey


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Case Summary: How does a one woman online jewelry design business increase her revenue by 345% and organic traffic by 328%? She did it by turning to Coalition to manage her SEO efforts. Read on to learn more about her impressive SEO results.

Read the challenge, our solution, and the result below



Melanie Casey offers classic, timeless, fine jewelry pieces. A longtime client of Coalition's, Melanie wanted to increase her online sales and generate more traffic to her site.


Coalition continues to provide SEO and web development services for Melanie Casey. Our strategy has centered around creating unique optimized copy for the site, including blog posts and product descriptions, building high authority links through various outlets, and completing development work to make sure the site runs smoothly at all times.


After the launch of her new site, organic traffic increased by 328%, new organic users rose by 238%, and organic revenue increased by 345%. When compared to the previous year, organic revenue has grown by 976%!

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