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Michael C. MacNeil

Client: Michael C. MacNeil


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Case Summary: Michael is a family and estate lawyer who left his previous law firm to become his own boss. His goal is to offer his services at a reasonable fee, while making the process as easy as possible for his clients. After just 3 months with us, his site has seen 212% more organic sessions and a 473% increase in overall sessions.

Read the challenge, our solution, and the result below

Michael C MacNeil

Challenge Icon Challenge

As the majority of his revenue was coming from offline business, Michael approached us looking to optimize his site and attract more leads online. The one thing he wanted from us was “to make sure [his] phone is ringing”.

Solution Icon Solution

Some of the tasks we have completed include that we wrote optimized copy, created a custom 404 page, and fixed issues with the XML sitemap. We also updated the favicon, implemented breadcrumbs, and completed a site migration.

Result Icon Result

In comparison to last year, within 3 months of working with us, the site is receiving 212% more organic sessions. There has also been a 92% increase in organic new users. Overall, there was a 473% increase in traffic to the site this month compared to last year and new users also saw an improvement, growing 567%.

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