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Milspec Direct

Client: Milspec Direct


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Client Industry: ,

Case Summary: Find out how Coalition’s SEO campaign more than doubled direct and organic revenue for this wire and cable manufacturer, known in the industry as the “Mercedes Benz of extension cords.”

Read the challenge, our solution, and the result below


Challenge Icon Challenge

This top of the line wire and cable manufacturer came to Coalition seeking to make their site more mobile friendly, responsive, and search engine optimized. Their ultimate goal was lead generation and encouraging site visitors to call.

Solution Icon Solution

Our team created optimized copy for the site, including for the homepage and FAQ page, implemented a 301 redirect strategy, updated the spam referral filters, and resolved issues with pagination URLs.

Result Icon Result

Organic revenue grew by 60.35% in the span of a month. When compared to the previous year, organic search revenue increased by 33.76% and direct traffic revenue more than doubled (up by 102%).

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