Client: Modern Aquarium
Case Summary: Modern Aquarium offers high-quality plants and supplies for aquarium enthusiasts. After six months with us, organic revenue has increased 436% month over month with an 37% increase in organic sessions.
Read the challenge, our solution, and the result below
With the ultimate goal of increasing revenue, this aquarium supplier wanted to see more traffic to the site along with site improvements to increase conversions.
In order to meet Modern Aquarium’s goals, we wrote and published optimized copy, added search and cart icons to their mobile site, and updated the homepage navigation menu to show vertical categories. We also fixed an issue with extra gray area during searches, fixed issues with the side menu, and updated the mobile categories’ design.
Six months since starting with us, in comparison to last month, the site attracted 37% more organic sessions. There has also been a 38% increase in organic new users. Overall, there was a 33% increase in traffic to the site this month with sessions increasing from 25k sessions to 34k sessions. New users improved by 31%. Organic revenue has increased by 436% and overall revenue has increased by 109% since last month, for a total of $52k.