Case Summary: This personal protection company offers masks, respirators, and earplugs to workers in industrial settings. Based in Los Angeles, they wanted to expand their market into the entirety of North America. With one month of SEO and PPC, we were able to increase organic traffic to 75.46% of users. Within 3 months, paid search accounted for 52.92% of users.
Read the challenge, our solution, and the result below
This respiratory and hearing protection company wanted to expand their market from local to national. They came to Coalition for our complete package of services: web design and development, SEO, and PPC.
Coalition began by building a Wordpress site with a home-page slider and responsive design. We then optimized copy, fixed issues with social profiles, built links, and sought out guest blog opportunities. For the PPC campaign, we created remarketing ads and wrote copy focused on researched keywords. Take a look at our results.
After one month into the PCC campaign, organic search accounted for 75.46% of all traffic for a total of 19,489 organic sessions in one month. New users accounted for 79.53% of all organic sessions for a total of 15,541 new organic users visiting the site. After three months, paid search traffic has increased 52.92%. Traffic from social media continues to increase, improving 1,482.43% since the previous month.