NHV Natural Pet Products
Client: NHV Natural Pet Products
Case Summary: This global retailer manufactures and sells holistic products for pets. In addition to natural remedies, the site also offers advice from pet professionals including veterinarians. After 11 months with us, they saw a monthly organic revenue increase of 22% and an ROI of 265% in Google Ads.
Read the challenge, our solution, and the result below
This natural pet product supplier came to us looking to increase awareness of their line on a global scale. They wanted to see increases across all metrics and double the average order volume. From us the wanted to see an increase in organic traffic, PPC growth, and improvements in their conversion rates.
One of the first things we did was to set NHV up on BigCommerce to ensure they were on a platform to allow them to become a global brand. We also redirected 404 pages, fixed issues with images being broken or not appearing, and created and launched successful Google Ads and Bing campaigns.
After being with us for 11 months, organic revenue increased 22% from $24k last month to $29k this month. Overall, there were 874 transactions worth 15% more in revenue over last month for a total of $92k. The Google Ads campaigns also performed well, with only a spend of CA$4,245.84 the campaigns generated a considerable CA$15,478.38 in revenue. Bing Ads also performed well; a spend of $550.38 generated $12,863.42 in revenue.