Client: Obsessions Boutique
Case Summary: This boutique offers timeless and affordable basics for stay at home moms. After only 6 months with us, Obsessions Boutique has seen organic traffic grow 66% month over month, and organic revenue increase by 97%.
Read the challenge, our solution, and the result below
This women’s fashion boutique had seen the majority of their revenue coming from affiliate sites, and wanted to drive more traffic and revenue through their main site. They wanted to see growth in organic metrics and an overall increase in sales.
To reach their goals, we’ve taken a full circle approach that included developing high quality and informative fashion content, creating user friendly branding and a stable technical foundation. We completed a full revamp of the homepage to showcase the great collection of products Obsessions Boutique offers, have redirected 404 pages, and connected their email signup form to the correct account among many other conversion rate focused improvements. Off-site we’ve created over a dozen backlink and PR opportunities across blogs and fashion influencers alike.
Compared to last year, organic sessions improved 102% and organic new users increased by 125%. Overall, the site received 29% more sessions and attracted 23% more new users. Organic revenue is up 85% with organic transactions increasing by 53%. Overall revenue up by 38% and overall transactions increased by 24% this year.