Om Aroma & Co.
Client: Om Aroma & Co.
Case Summary: This organic skincare line offers Korean beauty ritual-inspired products and services. Based in New York, it’s founder, Angela, wanted women to have a fast but effective routine to make them feel beautiful. She came to us for PPC. In just two months, we increased conversions by 152.30%.
Read the challenge, our solution, and the result below
This New York skincare line offers a beauty regime that is fast, but effective. Audrey came to us looking for a PPC campaign that would be as effective as her products. We didn’t let her down.
After completing extensive research on not only her brand and keywords but her competitors as well, Coalition’s team developed ads that targeted specific keywords and customer demographics. We review the analytics on a weekly basis and send bimonthly reports to our clients to maintain transparency about our results. Take a look for yourselves.
After one month with us, impressions were up 92.37% with a 4.77% increase in the click rate. The second month, the total conversion value increased 152.30% to $929.98 and interactions increased 55.87%. As we move forward, we will continue to adjust and rewrite ads and parameters to continue to increase revenue.