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Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

MEDIA BUYING AND YOUR SEO CAMPAIGN

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.Properly identifying which type of online advertisements will be of most benefit to your business requires a thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

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FINDING YOUR TARGET AUDIENCE

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

  • Joel- Green-min (1)
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    Joel R. Gross
    Coalition Technologies CEO
  • Aman-Green-min
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    Amandeep Singh
    Web Development Manager
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    Ashok Patidar
    PPC Lead
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    Benjamin Bordofsky
    Web Dev DP Lead
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    Bryan Junus
    Accounting Lead
  • chris-keipert-green-min
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    Chris Keipert
    SEO Reporting Lead
  • Christain-Green-min
    Christain-Green-min
    Christian Hilario
    SEO Analyst Manager
  • Igor-Green-min
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    Igor Kholkin
    SEO Consultant
  • ivona-green-min
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    Ivona Kadic
    Recruiting Lead
  • jason-lee-min
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    Jason Lee
    Copy Lead
  • Jordan-Green-min
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    Jordan M. Brannon
    Digital Strategy Manager
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    Kevin Kuhn
    RomyLMS CEO
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    Mike Georgeff
    Laravel Developer
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    Rebecca Fairbanks
    Digital Producer Lead
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    Alfonso Flores
    Recruiting Assistant
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    Amos Wu
    PPC Intern
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    Andrej Sarevski
    SEO Analyst Lead
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    Atinder Singh
    SEO Analyst Lead
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    Bridget Beehler
    SEO Reporting Analyst
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    Brittney Lorenzo
    DP Trainee
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    bryan-tongbaban-min
    Bryan Tongbaban
    Recruiting Trainee
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    Carl Clark
    Digital Strategist
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    Carrie DaSilva
    DP Trainee
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    Charline Touchard
    DP Assistant Lead
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    Colin Fox
    DP Trainee
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    Constante Quirino
    Copy Strategist
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    Czarina Ferrer
    Digital Strategy Assistant
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    David Olson
    Copy Strategist
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    Gabrielle Pitre
    Recruiting Assistant
  • ian-mangubat-min
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    Ian Mangubat
    Sr. Designer
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    Jennelyn Tipones
    SEO Analyst Trainee
  • juan-florez-min
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    Juan Florez
    Back End Developer
  • julio-green-min
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    Julio Cavalcanti
    Sr. Front End Developer
  • Karan-Green-min
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    Karanbeer Singh
    Sr. SEO Developer
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    Krista Bornman
    Web Digital Producer
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    Lahela Dolese
    DP Trainee
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    Larry Weideman
    DP Trainee
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    Mallory Burke
    DP Trainee
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    Neal Johnson
    DP Trainee
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    Nehemiah Eepuri
    SEO Reporting Assistant
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    Sarvesh Kumrawat
    PPC Analyst
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    Staav Goldreich
    Assistant Copy Strategist
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    Sudhir Tatikonda
    QA Assistant / Development Trainee
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    Vishal Arora
    Sr. Front End Developer
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    Anna Acuna
    Designer
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    Chetan Khandeshwar
    SEO Analyst
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    Divya Sodhi
    Front End Developer
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    Eric Villareal
    Front End Developer
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    Kelly Badon
    Designer
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    Milan Bukejlovic
    SEO Analyst
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    Nathaniel Gepuela
    SEO Analyst
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    Rohit Bhargava
    SEO Analyst
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    Talha Ashraf
    SEO Developer
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    Tibor Balogh
    Front End Developer
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    Umair Khalil
    Front End Developer
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    Vaughn Torralba
    SEO Analyst Trainee

Our Clients

Range From Startups to National Brands

AN OPEN DIALOGUE

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.

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