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Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

MEDIA BUYING AND YOUR SEO CAMPAIGN

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.Properly identifying which type of online advertisements will be of most benefit to your business requires a thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

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FINDING YOUR TARGET AUDIENCE

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

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    Joel- Green-min (1)
    Joel
    CEO
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    Ivona
    Recruiting Team Lead
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    Jordan
    Digital Strategy Manager
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    Rebecca
    Digital Producer Team Lead
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    Kevin
    Digital Strategist
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    Carrie
    Digital Producer
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    Bridget
    SEO Reporting Analyst
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    Benjamin
    Web Digital Producer Team Lead
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    gabrielle-green-min
    Gabrielle
    Recruiter
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    bryan-junus-green-min
    Bryan
    Accounting Team Lead
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    chris-keipert-green-min
    Chris
    SEO Reporting Team Lead
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    Christian
    SEO Specialist Manager
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    Ashok
    PPC Team Lead
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    Igor
    SEO Trainer
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    Amandeep
    Web Development Manager
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    Jason
    Copy Team Lead
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    Mike
    Back End Developer
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    Alfonso
    Recruiter
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    Amos
    PPC Analyst
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    Andrej
    SEO Analyst Team Lead
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    Atinder
    SEO Specialist Team Lead
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    Brittney
    Digital Producer
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    bryan-tongbaban-min
    Bryan
    Recruiter
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    Carl
    Digital Strategist
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    Charline
    Digital Producer Team Lead
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    Colin
    Digital Producer
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    Constante
    Copy Strategist
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    Czarina-Green-min (1)
    Czarina
    Digital Strategist
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    David
    Copy Strategist
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    Ian
    Designer
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    Jennelyn
    SEO Specialist
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    Juan
    Back End Developer
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    Julio
    Front End Team Lead
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    Karanbeer
    Front End Team Lead
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    Krista
    Web Digital Producer
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    Lahela
    Digital Producer
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    Larry
    Digital Producer
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    Mallory
    Digital Producer
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    Neal
    Digital Producer
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    Nehemiah
    SEO Reporting Analyst
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    Sarvesh
    PPC Analyst
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    Staav
    Copy Strategist
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    Sudhir
    QA / Development
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    Vishal
    Front End Team Lead
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    Anna
    Designer
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    Chetan
    SEO Analyst
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    Divya
    Front End Developer
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    Eric
    Front End Developer
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    Kelly
    Designer
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    milan-bukejlovic-min
    Milan
    SEO Specialist
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    Nathaniel
    SEO Specialist
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    Rohit
    SEO Specialist
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    Talha
    SEO Developer
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    Tibor
    Front End Developer
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    Umair
    Front End Developer
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    Vaughn
    SEO Specialist

Our Clients

Range From Startups to National Brands

AN OPEN DIALOGUE

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.

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