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Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

MEDIA BUYING AND YOUR SEO CAMPAIGN

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.Properly identifying which type of online advertisements will be of most benefit to your business requires a thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

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FINDING YOUR TARGET AUDIENCE

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

  • Joel-Gross (1)
    Joel-Gross (1)
    Joel
    CEO
  • jordan-brannon-large
    jordan-brannon-large
    Jordan
    President & COO
  • Amandeep-Singh_r1
    Amandeep-Singh_r1
    Amandeep
    Web Development Manager
  • Anna-Acuna
    Anna-Acuna
    Anna
    Design Team Lead
  • AshokPatidar_Illustration (1)
    AshokPatidar_Illustration (1)
    Ashok
    PPC Team Lead
  • Atinder-Green-min
    Atinder-Green-min
    Atinder
    SEO Specialist Team Lead
  • Bryan-Junus
    Bryan-Junus
    Bryan
    Accounting Team Lead
  • carl-clark-min
    carl-clark-min
    Carl
    Director of Digital Strategy
  • Charline-Touchard
    Charline-Touchard
    Charline
    Digital Producer Team Lead
  • ChrisKeipert
    ChrisKeipert
    Chris
    SEO Reporting Team Lead
  • ChristianHilario_Illustration
    ChristianHilario_Illustration
    Christian
    SEO Specialist Manager
  • Constante-Quirino
    Constante-Quirino
    Constante
    Copy Team Lead
  • eric-arinduque
    eric-arinduque
    Eric
    SEO Analyst Team Lead
  • IgorKholkin_Illustration
    IgorKholkin_Illustration
    Igor
    SEO Trainer
  • IvonaKadic_Illustration
    IvonaKadic_Illustration
    Ivona
    Recruiting Team Lead
  • JulioCavalcanti
    JulioCavalcanti
    Julio
    Front End Team Lead
  • Kanika-K
    Kanika-K
    Kanika
    SEO Specialist Team Lead
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    Karanbeer-Singh_v2
    Karanbeer
    Front End Team Lead
  • Rebecca-Fairbanks_r1 (1)
    Rebecca-Fairbanks_r1 (1)
    Rebecca
    Digital Producer Team Lead
  • Sanjeev-Dwivedi
    Sanjeev-Dwivedi
    Sanjeev
    SEO Analyst Team Lead
  • Tyler-Lee (1)
    Tyler-Lee (1)
    Tyler
    Digital Producer Team Lead
  • Vishal Arora_r1
    Vishal Arora_r1
    Vishal
    Front End Team Lead
  • Aaron-Smith
    Aaron-Smith
    Aaron
    Copy Strategist
  • Aileen-S
    Aileen-S
    Aileen
    Operations
  • Ajita-Shukla
    Ajita-Shukla
    Ajita
    Front End Developer
  • Akash-Kumar
    Akash-Kumar
    Akash
    Front End Developer
  • Andrew-Saulf_r1
    Andrew-Saulf_r1
    Andrew
    Video Producer
  • Avinash-Naikwadi
    Avinash-Naikwadi
    Avinash
    SEO Analyst
  • Bridget-Beehler
    Bridget-Beehler
    Bridget
    SEO Reporting Analyst
  • Bridget-Reeves
    Bridget-Reeves
    Bridget
    Digital Producer
  • Brittney-Lorenzo
    Brittney-Lorenzo
    Brittney
    Digital Producer
  • Bryan-Tongbaban
    Bryan-Tongbaban
    Bryan
    Recruiter
  • carrie-dasilva-min
    carrie-dasilva-min
    Carrie
    Digital Producer
  • casey-pontrelli
    casey-pontrelli
    Casey
    Copy Strategist
  • Cassandra-Cross
    Cassandra-Cross
    Cass
    Digital Strategist
  • Chase-Burns
    Chase-Burns
    Chase
    Web Digital Producer
  • Chetan-Khandeshwar
    Chetan-Khandeshwar
    Chetan
    SEO Analyst
  • Colin-Fox
    Colin-Fox
    Colin
    Digital Producer
  • Czarina-Ferrer
    Czarina-Ferrer
    Czarina
    Digital Strategy Assistant
  • David-Olson
    David-Olson
    David
    Copy Strategist
  • Deepak-Garg
    Deepak-Garg
    Deepak
    SEO Analyst
  • Diane-Apao
    Diane-Apao
    Diane
    Front End Developer
  • Doug-Drenkow
    Doug-Drenkow
    Doug
    Digital Strategist
  • Eric-Nye
    Eric-Nye
    Eric
    Digital Producer
  • Eric-Villareal
    Eric-Villareal
    Eric
    Front End Developer
  • Gabrielle-Pitre
    Gabrielle-Pitre
    Gabrielle
    Recruiter
  • Gurpreet-Malhotra
    Gurpreet-Malhotra
    Gurpreet
    Front End Developer
  • Gustavo-Schiochet
    Gustavo-Schiochet
    Gustavo
    Designer
  • Hamza-Alayed
    Hamza-Alayed
    Hamza
    Back End Developer
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    Irish-Bartolome
    Irish
    Designer
  • Jake-Gaviola
    Jake-Gaviola
    Jake
    Designer
  • Jennelyn-Tipones
    Jennelyn-Tipones
    Jennelyn
    SEO Specialist
  • Joey-Lorenzo
    Joey-Lorenzo
    Joey
    Digital Producer
  • John-Carlo-Bandolin
    John-Carlo-Bandolin
    John
    SEO Analyst
  • Jonathan-Calderon
    Jonathan-Calderon
    Jonathan
    Magento SEO Developer
  • Karan Dua
    Karan Dua
    Karan
    Quality Assurance Specialist
  • Katie-McDaniel_r1
    Katie-McDaniel_r1
    Katie
    Copy Strategist Trainee
  • Kath-Panambo
    Kath-Panambo
    Kath
    PPC Analyst
  • Kelsey-Bates
    Kelsey-Bates
    Kelsey
    Office Assistant
  • Kevin-Kuhn (1)
    Kevin-Kuhn (1)
    Kevin
    Digital Strategist
  • Kevin-Mwaura
    Kevin-Mwaura
    Kevin
    SEO Analyst
  • Khristy-Choo
    Khristy-Choo
    Khristy
    SEO Analyst
  • Krista-Bornman
    Krista-Bornman
    Krista
    Web Digital Producer
  • larry-weideman-min
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    Larry
    Digital Producer
  • Laurel-Gross
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    Laurel
    Assistant to the CEO
  • Manoj-Roy
    Manoj-Roy
    Manoj
    SEO Analyst
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    milan-bukejlovic-min
    Milan
    SEO Specialist
  • Myra-Lorredo
    Myra-Lorredo
    Myra
    Assistant to the CEO
  • Nathan-Haynes
    Nathan-Haynes
    Nathan
    Recruiter
  • Nathaniel-Gepuela
    Nathaniel-Gepuela
    Nathaniel
    SEO Specialist
  • neal-johnson-min
    neal-johnson-min
    Neal
    Digital Producer
  • Nehemiah-Eepuri
    Nehemiah-Eepuri
    Nehemiah
    SEO Reporting Analyst
  • NirlepAneja_Illustration
    NirlepAneja_Illustration
    Nirlep
    Front End Developer
  • Rhoda-Carmelli
    Rhoda-Carmelli
    Rhoda
    Recruiter
  • Rohit-Bhargava
    Rohit-Bhargava
    Rohit
    SEO Specialist
  • sarvesh-kumrawat-min
    sarvesh-kumrawat-min
    Sarvesh
    PPC Analyst
  • Seth-Thompson
    Seth-Thompson
    Seth
    Copy Strategist
  • Sherryce-Emery
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    Sherryce
    Digital Producer
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    Staav
    Copy Strategist
  • Steve-Banning
    Steve-Banning
    Steve
    Digital Producer
  • SimerBhullar_Illustration (1)
    SimerBhullar_Illustration (1)
    Simer
    Assistant to the Dev Manager
  • Sudhir-Tatikonda
    Sudhir-Tatikonda
    Sudhir
    SEO Analyst
  • talha-green-min
    talha-green-min
    Talha
    SEO Developer
  • tibor-balogh-min
    tibor-balogh-min
    Tibor
    Front End Developer
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    umair-khalil-min
    Umair
    Front End Developer
  • vaughn-torralba-min
    vaughn-torralba-min
    Vaughn
    SEO Specialist
  • VivekKumar_Illustration
    VivekKumar_Illustration
    Vivek
    SEO Analyst

Our Clients

Range From Startups to National Brands

AN OPEN DIALOGUE

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.

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