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Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

MEDIA BUYING AND YOUR SEO CAMPAIGN

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.Properly identifying which type of online advertisements will be of most benefit to your business requires a thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

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FINDING YOUR TARGET AUDIENCE

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

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    Joel
    CEO
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    Jordan
    President & COO
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    Amandeep
    Web Development Manager
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    Anna
    Design Team Lead
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    Ashok
    PPC Team Lead
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    Atinder
    SEO Specialist Team Lead
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    Benjamin
    Web Digital Producer Team Lead
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    Bryan
    Accounting Team Lead
  • carl-clark-min
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    Carl
    Director of Digital Strategy
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    Charline
    Digital Producer Team Lead
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    Chris
    SEO Reporting Team Lead
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    Christain-Green-min
    Christian
    SEO Specialist Manager
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    Constante
    Copy Team Lead
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    Eric
    SEO Analyst Team Lead
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    Igor
    SEO Trainer
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    Ivona
    Recruiting Team Lead
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    Julio
    Front End Team Lead
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    Kanika
    SEO Specialist Team Lead
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    Karanbeer
    Front End Team Lead
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    Rebecca
    Digital Producer Team Lead
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    Sanjeev
    SEO Analyst Team Lead
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    Vishal
    Front End Team Lead
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    Aileen
    Operations
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    Avinash
    SEO Analyst
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    Bridget
    SEO Reporting Analyst
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    Bridget
    Digital Producer
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    Brittney
    Digital Producer
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    Bryan
    Recruiter
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    Carrie
    Digital Producer
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    Casey
    Copy Strategist
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    Cass
    Digital Strategist
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    Chetan
    SEO Analyst
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    Colin
    Digital Producer
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    Czarina-Green-min (1)
    Czarina
    Digital Strategy Assistant
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    David
    Copy Strategist
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    Diane
    Front End Developer
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    Doug
    Digital Strategist
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    Eric
    Digital Producer
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    Eric
    Front End Developer
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    Gabrielle
    Recruiter
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    Grant
    Digital Producer
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    Hamza
    Back End Developer
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    Jake
    Designer
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    Jennelyn
    SEO Specialist
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    John
    SEO Analyst
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    Jonathan
    Magento SEO Developer
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    Josh
    Digital Strategist
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    Karan
    Quality Assurance Specialist
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    Kath
    PPC Analyst
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    Kelly
    SEO Reporting Analyst
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    Kelly
    Designer
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    Kevin
    Digital Strategist
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    Khristy
    SEO Analyst
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    Krista
    Web Digital Producer
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    Larry
    Digital Producer
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    Laurel
    Assistant to the CEO
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    Milan
    SEO Specialist
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    Myra
    Assistant to the CEO
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    Nathan
    Recruiter
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    nathaniel-gepuela-min
    Nathaniel
    SEO Specialist
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    Neal
    Digital Producer
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    Nehemiah
    SEO Reporting Analyst
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    Rhoda
    Recruiter
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    Rohit
    SEO Specialist
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    Sarvesh
    PPC Analyst
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    Seth
    Copy Strategist
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    Sherryce
    Digital Producer
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    Staav
    Copy Strategist
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    Steve
    Digital Producer
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    Sudhir
    SEO Analyst
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    Tyler
    Digital Producer
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    Talha
    SEO Developer
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    Tibor
    Front End Developer
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    Umair
    Front End Developer
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    Umar
    Administrative Assistant
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    Vaughn
    SEO Specialist

Our Clients

Range From Startups to National Brands

AN OPEN DIALOGUE

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.

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