Client: Packed Perfectly
Case Summary: This concierge website provides travel recommendations and fashion advice. Highlighting destinations and events around the world, they capture the spirit of wanderlust. Lara, the founder, came to Coalition to increase her traffic and membership. Read on to find out how we increased her traffic by more than 400%.
Read the challenge, our solution, and the result below
Lara inspires others to follow their travel dreams through her travel and fashion concierge site that features vibrant photographs and advice on what to wear, where to stay, and what to do. She came to us because she wasn’t getting the traffic she needed to be successful.
After completing a comprehensive SEO analysis of her site, we removed errors in the sitemap, fixed indexing code, changed 404 errors, and found and removed hidden text. We designed and installed a favicon, fixed URL structure, and got rid of duplicate content. Moreover, we also wrote pages of copy, went after guest blog opportunities, integrated content into social media, and optimized their site for mobile.
After 5 months of our SEO improvements to this travel and fashion concierge, Packed Perfectly’s traffic increased by 471.9%. Organic traffic increased every month. From May to June 2017, there were 57.08% more organic users. From April to May that year, the number of users from social media increased 131.76% and the number of mobile users grew by 382.33%.