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Packed Perfectly

Client: Packed Perfectly


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Case Summary: This concierge website provides travel recommendations and fashion advice. With destinations and events around the world, they capture the spirit of wanderlust. Lara, the founder, came to Coalition to increase her traffic and her membership. Since we began our work for Packed Perfectly, the site traffic has increased 471.9%. Read on to find out more.

Read the challenge, our solution, and the result below



Lara inspires others to follow their travel dreams through her travel and fashion concierge site. Her vibrant photographs and advice on what to wear, where to stay, and what to do offers her customers a complete service. She came to us because she wasn't getting the traffic she needed to be successful. Take a look at how we got her the results she was looking for.


After completing a comprehensive SEO analysis of her site, Coalition got to work. We removed errors in the sitemap, fixed indexing code, changed 404 errors, and found and removed hidden text. We designed and installed a favicon, fixed URL structure, and got rid of duplicate content. We also wrote pages of copy, went after guest blog opportunities, integrated content into social media, and optimized their site for mobile.


After 5 months of our SEO improvements to this travel and fashion concierge, their traffic has increased 471.9%. The organic traffic has increased every month, from May to June 2017, there were 57.08% more organic users. From April to May, the number of users from social media increased 131.76% and the number of users on mobile sites increased 382.33%.

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