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Paula and Chlo

Client: Paula and Chlo


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Case Summary: This family-owned accessories boutique was started by Paula, her husband, and their dog, Chlo. They focus on luxury, carrying designer handbags, upscale jewelry, and stylish scarves. Paula came to us because her site traffic had plummeted after she switched platforms. We grew her revenue by 159.27% in just one month. Read on to find out how.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Paula’s online accessory boutique was suffering a tremendous loss in site traffic after she decided to switch platforms. She turned to us to diagnose the problems and fix them quickly so that her site could return to its former success. Coalition’s SEO experts went to work.

Solution Icon Solution

One of the first things we took care of for Paula was to get rid of some Google penalties her site had been incurring. We found and fixed over 12,000 different 404 errors. Her site speed was extremely low, so we took care of that as well. In addition, we wrote optimized copy, updated product pages, added chat support, and completed outreach for guest blogs.

Result Icon Result

After working on this luxury accessory boutique site for a few months, organic revenue was up 159.27%, going from $6,449.66 to $16,722.26 in just one month. Organic traffic continued to rise steadily over the course of those months, accounting for 43.53% of the traffic. Paula’s business continues to grow, and she was so pleased with our work, she extended her contract.

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