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Client: Pillo1


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Case Summary: Dr. Raymond Hall created a pillow that promises to relieve neck pain within 30 days. His patented design is adaptable to ensure comfort and support. He approached us looking for a PPC campaign that would improve his revenue. In 30 days, we generated $12,914.35 in sales, with an ROI of 1,103.85%.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

This pillow retailer came to us because they wanted to see more customers and more revenue through our PPC work. Our team knows how to run a cost-effective PPC campaign that targets specific keywords and users in order to have the highest conversion rate possible. Take a look at our results.

Solution Icon Solution

Our PPC team completed extensive research and worked with the client on who they were trying to reach and on which platforms. We set up not only a Google Adwords campaign but a Bing Adwords campaign as well to maximize the number of potential customers. We consistently review the data to improve the ads’ performance.

Result Icon Result

Coalition, like this adaptable pillow, lives up to our promises. In just the first month, the Adwords campaigns generated $12,914.35 in sales with a spend of only $2,341.16. This was a significant return on investment of 451.62% while the Bing campaigns had an ROI of 1,103.85%. We continued to increase their revenue every month while reducing their cost per conversion by 41.23%.

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