Client: Plaza Japan
Case Summary: Can a Japanese Anime company that's been generating sales of $300K per month on eBay utilize SEO to drive more traffic and comparable sales to their website? Keep reading to find out.
Read the challenge, our solution, and the result below
A Japanese anime action figure company wants to move their sales from Ebay to their website, believing that SEO will be the ticket to generating more sales through their website.
Coalition's team has driven traffic and revenue to the site through SEO and the implementation of a Google Adwords PPC campaign. Our SEO efforts have included implementing new site banners, optimizing the site's images, creating H1 tags for the pages missing these attributes, implementing conversion optimizations, working to improve the site's mobile template, and creating guest blog post content.
Organic traffic has increased by 36.42% in the span of a year, growing from 6,261 organic sessions in 2016 to 8,541 organic sessions in 2017, and new organic users have increased by 21.49%, from 3,788 in 2016 to 4,602 new organic users in 2017. Organic site revenue has steadily improved each month, growing 25% from February 2017 to March 2017.