Client: Plaza Japan
Case Summary: Can a Japanese Anime company that’s been generating sales of $300K per month on eBay utilize SEO to drive more traffic and comparable sales to their website? Year over year, they have seen a 129.67% increase in traffic with a 147.05% increase in revenue.
Read the challenge, our solution, and the result below
A Japanese anime action figure company wants to move their sales from Ebay to their website, believing that SEO will be the ticket to generating more sales through their website.
Coalition’s team has driven traffic and revenue to the site through SEO and the implementation of a Google Adwords PPC campaign. Our SEO efforts have included implementing new site banners, optimizing the site’s images, creating H1 tags for the pages missing these attributes, implementing conversion optimizations, working to improve the site’s mobile template, and creating guest blog post content.
In comparison to the previous year, Plaza Japan has seen a 75.22% increase in organic sessions from 58,577 to 102,813 sessions. Organic revenue increased 109.32% (¥12,407,889 vs ¥5,927,822. Overall traffic to the site increased 129.67% from 130,778 to 300,360 sessions and new users increased 115.60% for a total of 151,316. Overall revenue has increased by 147.05% (¥32,807,160 vs ¥13,279,618). Google Ads campaigns performed extremely well; with an investment of $9,281.29, in a month’s time, the campaigns returned $121,299.51 in revenue for an impressive ROI of 1,206.93%.