Closet Candy Boutique
Client: Closet Candy Boutique
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Case Summary: This women’s fashion boutique got their start selling clothing out of a salon. They have now developed into a successful online boutique that offers quality as well as exclusivity – they only carry a limited number of the same item, so you know you have a unique look. Through our PPC efforts, Closet Candy has seen an impressive ROI of 1,013.25%, generating $46,760.41 in revenue from a spend of $4,200.35,
Read the challenge, our solution, and the result below
Closet Candy wanted our help to bring in new customers to their site as they were working on increasing their price point to improve the quality of their clothing. They wanted to clean up their site to meet SEO standards and ultimately, they wanted to see their profit grow.
Some of the things we did for this fashion boutique included fixing 404 errors, creating and implementing an HTML sitemap, and writing optimized copy. We also created and refined ad campaigns in Google AdWords that targeted specific keywords and demographics.
Candy Closet Boutique’s PPC campaigns have been incredibly successful. Their ad campaigns in Google Ads generated an extremely impressive $46,760.41 in revenue from a spend of $4,200.35, for an enormous ROI of 1,013.25%.