Michael C. MacNeil

Client: Michael C. MacNeil

URL: www.1900law.com

Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Law & Government

Case Summary: Michael is a family and estate lawyer who left his previous law firm to become his own boss. His goal is to offer his services at a reasonable fee while making the process as easy as possible for his clients. After 10 months with us, his website has seen a 1,059% increase in overall sessions and a 394% increase in contact form submissions.

Read the challenge, our solution, and the result below

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Challenge

As the majority of his revenue was coming from offline business, Michael approached us looking to optimize his website and attract more leads online. The one thing he wanted from us was “to make sure [his] phone is ringing”.

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Solution

Some of the tasks we have completed include that we wrote optimized copy, we created a custom 404 page, and fixed issues with the XML sitemap. We also updated the favicon, implemented breadcrumbs, and completed the website’s migration.

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Result

Within 3 months of working with us, the website is receiving 212% more organic sessions. There has also been a 92% increase in organic new users. Overall, there was a 473% increase in traffic to the website this month compared to last year and new users also saw an improvement, growing 567%. After 10 months with us, his website has seen a 1,059% increase in overall sessions and a 394% increase in contact form submissions.

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