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Case Summary: With over 4,000 types of ribbons, this site lives up to their name. They not only offer ribbons, but have tutorials and sample wrapping ideas to inspire their customers. They came to us looking for SEO to bring their ribbons to more people. After the first three months of work, total site revenue has improved by 255.66%, increasing from $7,152.41 in monthly revenue to $18,285.97.

Read the challenge, our solution, and the result below



This Ribbons retailer approached Coalition with the need to get more customers to their site. Our proven SEO practices gave them the confidence in our work to help them succeed. Take a look at the results.


After meeting with the client to discuss the parameters of their project and our own extensive analysis process, Coalition got to work. We began by fixing internal link issues, rewrote H1 headings, and canonicalization issues. We also fixed page speed issues, reformatted URLs, and optimized their mobile site.


Over a period of four months, total site revenue has improved by 255.66% for a total of $18,285.97, up from $7,152.41 the first month. The majority of the site’s traffic is driven by paid search, accounting for 69.22% of all traffic. New users accounted for 77.48% of all sessions.

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