Sit n’ Sew Fabrics
Client: Sit n’ Sew Fabrics
Case Summary: This crafting and quilt company provides fabric and supplies to the home crafter. They started as a supplier to quilt stores, but wanted to go directly to the consumer. They have seen a monthly increase of 249% in their organic traffic along with a 475% increase in organic revenue.
Read the challenge, our solution, and the result below
Sit n’ Sew came to us a new business looking to target consumers online. They felt they lacked the expertise in the digital marketplace and needed help. Their main goals were to increase traffic and revenue as a new online business.
So far in this campaign, we have written optimized copy and set up Google Ads campaigns as well as Facebook Ads. We have also had multiple PR pieces published, removed unnecessary information from category pages, and created an auto-generated coupon code for new subscribers.
In comparison to last month, the site attracted 249% more organic sessions and organic new users increased by 304%. Overall, there was a 159% increase in traffic to the site. New users improved by 158%. Organic revenue increased by 475% and organic transactions increased by 657%. Overall revenue increased by 275%, for a total of $26k, while overall transactions increased by 293%.