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Social Media GLOSSARY

  • AddThis

    AddThis is a bookmarking service that allows people to share a site on Facebook, Twitter etc.

  • Algorithm

    Formulas used by Google and Facebook to perform certain functions, such as content sharing strategies.

  • Avatar

    avatar is an online image and username that represents a person

  • BackType

    BackType helps companies measure their social engagement on the web.

  • Bitly

    Bitly is a free service that shortens URLs and provides statistics for the links that users share on the internet. The service makes sharing URLs much easier on social media sites.

  • BlipTV

    This online video sharing site provides a free platform for individuals and companies with an online video show.

  • The term blog derives from “web log.” Blogs include entries of commentary and news stories on an individual or company’s web page. Blog can also be used as a verb.

  • Chat

    Chat is any kind of communication conducted over the internet, but typically refers to conversation through a chat application, such as instant messaging.

  • Circles

    Circles are groups of a user’s friends on Google+, such as colleagues, other connections, family, etc.

  • Comment

    A comment is a written message or response to a blog post or message on a social network.

  • Connections

    A connection is a friend or anyone that is in your group of contacts. This term is most commonly used with LinkedIn.

  • Craigslist

    Craigslist is a popular site where people can buy, sell, trade, post jobs, forums and connect on a variety of interest categories. It is a place where local communities can share information and find whatever they might be looking for from other people in a given city.

  • EBook

    An eBook is merely a version of a printed book available to read on a screen. These are usually not available in printed form.

  • Facebook is a social networking tool that connects people with friends and others all over the world. Facebook has more than 800 million users.

  • Flickr

    Flickr is an online picture sharing social network that allows users to store photos online and share them with others.

  • Forums

    A forum is an online discussion board that acts like an online bulletin board.

  • Google Chrome

    Google Chrome is a web browser that integrates into Google’s online search system with other applications.

  • Google Documents

    Google Documents is a group of tools for word processing, presentations, and spreadsheet analysis. They are stored and edited online and allow people to collaborate in real-time on a document.

  • Google+

    Google+ is a social network promoting social sharing and providing features that limit who you are talking to, as well as creating 1-on-1 conversations with others.

  • Hangout

    A Hangout is a service of Google+ that allows you to chat with several Google+ users at a time. You can share YouTube videos during a Hangout, open a Google Doc, and much more.

  • Hashtag

    A hash tag is used on the social network Twitter as a way to show that a tweet (a Twitter message) is in some way related to an event or conference, either online or offline.

  • HTML

    HTML stands for HyperText Markup Language. It is a programing language providing content and structure for a web page.

  • Instagram

    Instagram allows users to take photos, apply filters to their images, and share the photos instantly on social networks like Facebook, Flickr, Twitter, etc. It is targeted toward mobile social sharing, gaining over 15 million users in its first year.

  • Instant Messaging

    Instant messaging is real time communication between two or more people online through a chat feature.

  • Like

    A like is an action made by a user on Facebook indicating that the user shows approval to a post, picture or message. Clicking the “like” button also shares the message, post, or picture with others in the user’s friend group.

  • Linkbuilding

    Linkbuilding is a strategy of search engine optimization in which website owners generate links to their site from other websites. Blogging is one of the main methods of link building.

  • LinkedIn

    LinkedIn is the biggest social networking site catered to business and professional networking. It was launched in May 2003 and now has more than 70 million users.

  • Mashup

    A mashup refers to content from pre-existing sources being put together to create a new work.

  • MySpace

    MySpace was the most popular social networking site in the United States until it was overtaken by its main competitor, Facebook, in April 2008.

  • Punchbowl

    Punchbowl.com is a social site that is used for party planning, providing members with favors, gift registries, invitations, photo and video sharing, as well as other ideas.

  • News Feed

    A news feed is the homepage of Facebook users’ accounts where they can see latest updates and news from their friends. The news feed on Twitter is called “timeline” rather than “news feed.”

  • Permalink

    A permalink is the URL on a blog or website of a particular post.

  • RSS Feed

    RSS stands for “Really Simple Syndication” and is a group of web feed formats used to publish blogs and videos in a standardized format.

  • Search engine optimization is the increase of quantity or quality of traffic to a website from search engines through organic search traffic.

  • SlideShare

    SlideShare is a social network used for sharing presentations and other documents. Users of SlideShare can share them on social networks such as Twitter and Facebook.

  • Skype

    Skype is a program that allows users to chat with video, audio or text for free. Users can also pay for plans to receive phone calls through Skype.

  • Social media is any program that allows for social interaction online. It is generally created using easy to use formats for users to be able to connect and communicate with other users.

  • StumbleUpon

    StumbleUpon is an extension of a web-browser that allows for sharing web sites.

  • Timeline

    Timeline is Facebook’s new format and layout.

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