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Southwest Silver Gallery

Client: Southwest Silver Gallery


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Case Summary: This online retailer, whose products include Native American Turquoise jewelry, was suffering the effects of a poor website redesign and dropping sales and traffic to the site. Read on to discover how Coalition helped regenerate organic traffic and revenue, as well as paid traffic and revenue through PPC.

Read the challenge, our solution, and the result below

Southwest Silver Gallery


Owner Claudia came to us after working with another SEO agency. She had noticed plummeting sales and site traffic numbers. She turned to Coalition to drive traffic and sales, as well as to correct the issues created by the previous SEO agency.


In addition to implementing SEO fixes, such as creating optimized copy for the site, updating the schema markup, and fixing internal 404 errors, our team set up an Adwords campaign that consistently generates an ROI of over 100%.


In the span of a year, the site saw a 50% increase in revenue, going from $48,177.50 to $72,470.18. Yearly organic revenue has risen substantially as well, by 39.39%, growing from $5,408.73 last year to $7,539.11 in organic revenue this year. This past month the Adwords campaigns continued to performed well, with an ROI of 339.84%. From a spend of $1,562.42, the campaigns generated $6,872.22 in revenue.

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