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Starfire Direct

Client: Starfire Direct


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Case Summary: How did the Coalition team increase organic revenue by 75% for this home entertaining products retailer, specializing in outdoor fire pits and patios? Read on to find out.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

This home design products company approached Coalition hoping to increase site traffic and revenue. They also wanted to address layout and design issues for their site.

Solution Icon Solution

Our team updated their Shopping Cart page and improved the layout of the blog. As a part of our SEO efforts, we created business profiles on online directories, optimized page headings, and drafted and posted optimized copy to the site. We also fixed their signup form and implemented new 301 and 302 redirects for improved indexing and navigation.

Result Icon Result

Within a year, we increased organic revenue by 239%.Transactions were up 79% and the conversion rate increased by 78%. Overall revenue increased by 75% from $272,000 to $475,000.

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