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Starfire Direct

Client: Starfire Direct


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Case Summary: How did the Coalition team increase organic revenue by 75% for this home entertaining products retailer, specializing in outdoor fire pits and patios? Read on to find out.

Read the challenge, our solution, and the result below



This home design products company came to Coalition in order to increase traffic and revenue to their site. They also had some issues with the layout and design. Our team updated the Shopping Cart page and improved the layout of the blog.


Among our SEO efforts, we created business profiles on 57 online directories, optimized page headings, drafted and posted optimized copy to the site, modified the site signup form to address and repair errors, and implemented new 301 and 302 redirects for improved indexing and navigation.


In the span of a year, we increased organic revenue by 239%, from $11,400 to $38,900. Transactions were up 79% and the conversion rate had increased by 78%. Overall revenue increased by 75% from $272,000 to $475,000.

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