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Trophy Outlet

Client: Trophy Outlet


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Case Summary: This custom, engraved trophy outlet has seen continued growth in site traffic and revenue, thanks to SEO and PPC. Site revenue for the year 2017 has increased by 107.84% over 2016, growing from $9,388.54 in 2016 to $19,513.13 in 2017.

Read the challenge, our solution, and the result below



Kodie, the owner of a company that creates custom, engraved trophies and plaques, came to Coalition nearly two years ago looking for marketing and SEO / PPC guidance, with the ultimate goals being increased site traffic and sales. He specifically wanted to use SEO and PPC to grow the plaque side of the business.


Our team has created optimized copy as well as homepage banners for the site, improved the site’s page load speed, and built high authority links through a number of outlets. We continue to manage Kodie's PPC and SEO campaigns, which have both seen steady growth.


Since implementing tracking in October 2015, the site has seen nothing but improvements in organic traffic. In August 2016, there was a total of 3,985 organic sessions and $18,267.68 generated in organic revenue. In a ten month period, the site saw a 239.73% increase in organic traffic and a 247.81% increase in organic new users. In the same period, organic revenue grew by 217.81%, from $5,716.45 to $18,167.68.

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