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Client: Vitalyte


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Case Summary: This all natural sports drink provides athletes with the recovery they need. Their founder, Bill, had had enough of sugar and sodium laced sports drinks, and decided to change the game. They now offer drinks, gels, and gear to make sure their athletes are covered. They came to Coalition looking for Ecommerce Marketing, and within the first month they saw a 787% increase in revenue.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Bill’s electrolyte sports drink is now extremely popular with athletes and is carried in stores across the country. They came to Coalition looking to increase their online revenue through ecommerce marketing techniques. Take a look at what we accomplished in just one month.

Solution Icon Solution

Some of our efforts included writing keyword rich headings and title tags, optimizing copy, and updated their shipping system. As part of the first month of work, we set up and launched a series of 4 email blasts, using a simple graphic and simple promotion. Take a look at the return on their investment.

Result Icon Result

Only a few DAYS after we sent the email blasts, we saw a 787% increase in revenue, from $978 the previous week, to $8,625. To sum up, our first month of work was paid for by our email efforts alone. Sessions to the site have increased significantly by 42.68%, with a 52.38% improvement in new visitors to the site.

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