West End Motorsports
Client: West End Motorsports
Case Summary: This motorcycle parts retailer offers a wide variety of DIY installation and custom products that stand out from the pack. Our campaign increased total revenue from $1.6 million to $2.2 million, and paid ads achieved an ROI of 1,693%.
Read the challenge, our solution, and the result below
West End Motorsports came to Coalition because they were unhappy when they moved their site over to a new platform. They approached Coalition to halt and reverse steadily decreasing traffic and sales through SEO and PPC.
One of the client's top priorities was to fix redirect errors and tracking issues. After we completed these tasks, we fixed their search function, addressed mobile menu issues, and located and retrieved missing images. We also created multiple remarketing PPC campaigns.
Year over year, the site is receiving 42% more organic sessions, from 325k organic sessions in the previous year to 461k sessions this month. Overall, there was a 31% increase in traffic to the site this month with sessions increasing from 869k sessions to 1.1 million sessions. Monthly organic revenue has increased from $577k to $817k, representing a 42% increase. Overall revenue has increased by 33% since last year, increasing from $1.6 million in overall revenue last year to $2.2 million in overall revenue this year. During this time, Google Ads campaigns continue to perform extremely well; with a monthly investment of $8,486.12, the campaigns returned $158,612 in revenue for an impressive ROI of 1,693.15%.