West End Motorsports
Client: West End Motorsports
Case Summary: This motorcycle parts retailer offers a wide variety of DIY installation and custom products that stand out from the pack. Our campaign increased total monthly revenue from $70,008.44 to $226,931.88, and paid ads achieved an ROI of 299.81%.
Read the challenge, our solution, and the result below
West End Motorsports came to Coalition because they were unhappy when they moved their site over to a new platform. They approached Coalition to halt and reverse steadily decreasing traffic and sales through SEO and PPC.
One of the client's top priorities was to fix redirect errors and tracking issues. After we completed these tasks, we fixed their search function, addressed mobile menu issues, and located and retrieved missing images. We also created multiple remarketing PPC campaigns.
Our campaign for this motorcycle parts specialist grew transactions by 179% and revenues by 224%. Within two months, monthly revenue reached six figures and paid traffic made up 52.82% of all transactions, with PPC campaigns generating an ROI of 299.81%.