Client: Yegi Beauty
Case Summary: Yegi Beauty was founded 2015 as a salon location in Burbank, CA. Since then, the brand has grown into a highly successful brick and mortar and online business selling eyelash extensions, salon products, and eyelash extension training courses. Yegi’s background is in business administration and accounting, but she has had a passion for the beauty industry since she was in high school. Yegi travels nationwide providing in-person lash extensions training classes.
Read the challenge, our solution, and the result below
After Yegi launched her Yegi Beauty store in Burbank, CA she had trouble obtaining the revenue and conversion rates that she knows her brand can reach. She launched the online store and saw traction, but needed professionals to step in.
Since we started working on the Yegi Beauty campaign, we have been able to obtain high quality links, create and upload optimized copy to the site, and launch several successful PPC campaigns for Facebook, Google and Bing. We have also worked on UX for Yegi and will continue to improve the site.
Monthly Google Ads have performed extremely well; a spend of $2,285.55 generated $51,255.06 in revenue for an impressive ROI of 2,142%. Year over year, their Google Ads performed extremely well; a spend of $16,755.34 generated $142,109.13 in revenue, for an ROI of 748.14%. Facebook Ads have also performed well; a spend of $2,394.27 generated $30,081.11 for an ROI of 1,156%.