Client: YUNI Beauty
Case Summary: This natural beauty supply company encourages active and mindful practices. They provide skincare and hair care products that follow this vision. After our SEO efforts, organic revenue has increased significantly by 61.72%. Organic traffic accounts for 42.18% of all sessions and 73.26% of the site’s revenue.
Read the challenge, our solution, and the result below
YUNI Beauty came to Coalition for improvements and fixes for some of the problems on their site. Our comprehensive SEO analysis before beginning work revealed many problems that they were not aware of.
Some of the initial fixes we made for this beauty company included making their shopping cart buttons functional, fixing issues with email blasts, and updating product text. We also did some design work including adding videos, updating images, and creating a new pop up.
In the year we have been working with Yuni, organic revenue has increased significantly by 61.72%. Overall the site saw a continuous increase in revenue, with total monthly revenue beginning at $2,331.29, increasing four months in to $4,867.72, and our last month seeing $5,331.07 in revenue. Organic traffic accounts for 42.18% of all sessions and the majority of the site’s revenue, bringing in 73.26% of the site’s total revenue.