Is SEO Marketing Important for Businesses?

woman sipping coffee and typing on a laptop

It’s no secret that the internet is where business happens. While the days of brick-and-mortar businesses and handshake deals aren’t over, having a strong online presence has never been more crucial. Understanding the importance of SEO empowers your company to stay relevant and competitive in today’s digital world.

What Is SEO?

The first step in understanding why SEO matters is understanding what it is. SEO stands for Search Engine Optimization. SEO encompasses a variety of techniques that naturally improve how your website shows up on SERPs (Search Engine Results Pages). When your site ranks higher, you capture a significant portion of your niche market.

laptop with open web browserFor example, say you run a pizza shop in the Hollywood area. When someone searches “Hollywood pizza delivery,” you want your restaurant to be the first name that appears. People trust that Google’s algorithms are going to produce the best results first, so there’s a high likelihood that they’re going to order their pizza through your company.

Capture Relevant Traffic

The importance of SEO goes beyond basic online visibility. SEO doesn’t just improve the quantity of your visitors — it also boosts traffic quality.

SEO helps you to attract organic traffic consisting of people who genuinely want your product or service. Using the same example as before, your goal would be to attract people who live in the Hollywood area and want to order pizza immediately. SEO lets you hone in on that specific target demographic.

In other words, sometimes casting too wide of a net can work against you. SEO lets you focus your offerings to a concentrated group of people who are most likely to buy your product or use your service (or at least seek out further information).

Build Customer Trust and Loyalty

There are tangible reasons why SEO makes sense — more customers means more money. The importance of SEO as a way to instill confidence in your customers shouldn’t be overlooked. After all, if someone is considering purchasing a product or service, the natural first step is to do some online research.

two professionals shaking hands at a business meetingThe big reason why SEO is absolutely vital is that if you don’t exist on the internet, potential customers are going to choose your competitors the vast majority of the time. Today’s consumers want to know that they have recourse options if something goes awry. They’re skeptical that online companies might be a scam, and rightfully so.

SEO ensures that your online presence is prominent. After all, what good is a website if nobody ever sees it? The importance of SEO as a marketing tool is clear, but it’s also a way to show potential customers and clients that your company is legitimate. Scam companies seldom show up on the first (or second or third) page of SERPs, and today’s consumers recognize that.

Partner With Qualified SEO Experts Today

If your website isn’t optimized, there’s no better time than the present. Coalition Technologies is a #1 ranked SEO agency with a 99% client retention rate for a reason — we know what we’re doing and we do it well. If you’re ready to increase site traffic and grow your bottom line, we can help. Call (310) 827-3890 or contact us online now for a free quote and consultation.

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