Why is SEO So Important?
Search Engine Optimization (SEO) provides ecommerce retailers with a sustainable path forward to help grow your store while boosting onsite traffic and revenue. Achieving top rankings for your most valuable keywords helps improve your site’s visibility and contributes to your bottom line. That includes helping your products and content appear in places like Google AI Overviews, ChatGPT, and other LLMs. If you’re looking to positively impact your store’s growth potential, contacting an ecommerce SEO company like Coalition Technologies needs to be the first step on your journey. Our digital strategists will help outline next steps for your business with our long-term or monthly SEO packages.
Certified Google Ads Premier Partner
World-renowned SEO professionals
800+Â case studies proving success
Custom internally developed software that brings clients results
How Does Ecommerce SEO Work?
Search Engine Optimization (SEO) is the process of increasing a website’s rankings on search engine results, like Google, and also earning visibility in AI Overviews, ChatGPT, and other LLMs. Through steady technical and development work, optimized content development, and outreach efforts, retail SEO services can turn your site into a powerhouse that drives significant growth for your ecommerce store.
- Increased visibility leads to increased brand exposure / awareness
- Increased traffic leads to higher conversions and revenue

Elements For Successful Ecommerce SEO
At Coalition Technologies, our team works with a number of ecommerce-targeted SEO practices that are designed to facilitate the organic growth you’re looking for. We create a tailored plan based on these key methods:
Targeted Keyword Research
We strategically integrate highly relevant and localized keywords throughout your site to convey to search engines its core function. The more specific the keyword, the more likely it is to convert a search into a sale. Our utilization of keywords not only makes search engines trust your website, it helps it to begin ranking higher. We never employ black hat SEO techniques like keyword stuffing, guaranteeing that your site will not be penalized by search engines.
Blog Content
Blog content is a great way to generate internal links throughout your site, and it allows you to convey informative, authoritative content on a regular basis to your consumers. Our team also incorporates strong calls to action (CTA) into your blog posts to direct readers to different areas of your site, thereby improving your click-through rate and increasing your CRO.
Website Structure
Coalition Technologies conducts thorough market research to discover what consumers are looking for. We then optimize your site based on what your customers’ needs actually are. By prioritizing your site’s functionality, as well as its aesthetics, we also ensure responsive web design, regardless of whether your customers are shopping on their phone, tablet, or computer.
Site speed is another important component of functionality, as nearly 40% of people leave a site if it takes more than three seconds to load. Bounce rates negatively impact your CRO and contribute to losing potential customers.
PR Outreach
Initiating positive relationships with high authority websites and getting inbound links passes on “link juice” to your site. Our outreach team connects with relevant content creators in your industry and produces high-quality copy to publish on third-party websites. With natural linking, which is when sites link to you with no specific action, we can ensure a diverse link profile and start generating content that ultimately leads back to your domain.
Another great resource that we utilize for link building is HARO. By offering expert knowledge in your industry to a prominent news and media outlet, we can guarantee that readers will be organically routed back to you and your site.
Identifying Problems
404 errors, 302 (or temporary) redirects, and duplicate content are among the most common problems found on ecommerce websites. Our team effectively redirects all 404 errors to the homepage and changes all 302 redirects to 301 redirects to ensure that your customers are guided to the right page. We also remove duplicate content, as well as duplicate title tags and meta descriptions, and optimize them with unique copy.
Repeat Keyword Research
Keyword research is an ongoing task, especially since consumers’ needs change and evolve over time, and it’s crucial to keep up with a growing market. As your site continues to build value and recognition, staying aware of new keyword opportunities ensures the longevity of your success.

Be the Store AI Recommends: Show Up in ChatGPT and AI Overviews
The same SEO work that helps your online store rank in Google Search also increases your chances of showing up in Google AI Overviews and tools like ChatGPT. These LLMs, pull from well-structured, product-focused content that signals trust and authority. If your ecommerce site loads quickly, is easy to navigate, and clearly presents your products and policies, you’re already building the kind of presence AI can recognize. Coalition Technologies helps online retailers take that foundation further so your brand appears in both traditional search and AI-powered shopping discovery.
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JoelCEO
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JordanPresident & COO
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Rebecca F.VP of Marketing Services
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Dylan B.Director of Design and Development
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Carl C.Director of Digital Strategy
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Cody J.Director of Marketing - Ecommerce
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Joel Ge.Director of Marketing - Lead Generation
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Czarina F.Manager of Digital Strategy Assistants
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Daniel T.SEO Manager - Ecommerce
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Deepak G.SEO Manager - Lead Generation
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Ivona K.Human Resources Manager
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Kelsey B.Accounting Manager
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Maggie C.Manager of Digital Production - Marketing
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Michael O.Front End Development Manager
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Raj F.Back End Development Manager
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Aaron S.Copy Team Lead
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Anna A.Design Team Lead - Design & Development
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Ashok P.PPC Team Lead
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Brooke K.SEO Reporting Team Lead
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Chetan K.SEO Analyst Team Lead - Lead Gen
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Derek W.Digital Producer Team Lead - Marketing
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Guillermo A.Digital Producer Team Lead - Marketing (Paid)
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Hailey W.Digital Producer Team Lead - Design & Development
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Jamie R.Digital Producer Team Lead - Marketing
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Jason S.Digital Producer Team Lead - Email and SMS Marketing
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Jerica C.Marketing QA Team Lead
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Jimnah N.Design Team Lead - Marketing
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Joash B.Digital Strategy Assistant Team Lead
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Karan D.QA and Email Development Lead
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Lakshaya K.Back End Development Team Lead
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Manoj R.SEO Analyst Team Lead
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Marianne G.Outreach Team Lead
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Marshall B.Copy Team Lead
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Mazen A.Laraval Team Lead
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Melanie D.Associate Team Lead - Accounting
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Mohammad A.S.Back End Development Team Lead
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Mohyee R.SEO Analyst Team Lead - Lead Gen
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Myra L.Operations Support Team Lead
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Nehemiah E.SEO Reporting Team Lead
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Nitin T.Front End Development Team Lead
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Pavithra R.PPC Team Lead
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Rafaela K.Front End Development Team Lead
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Rushikesh M.Front End Development Team Lead
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Saad Y.Front End Development Team Lead
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Samantha P.Digital Producer Team Lead - Marketing
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Sarah S.Digital Producer Team Lead - Marketing
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Sharon N.Community Specialist Team Lead
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Sierra L.Social Media Team Lead
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Steffy F.Digital Strategy Assistant Team Lead
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Taylor H.Email Marketing Specialist
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Tess D.N.Copy Team Lead
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Tiffany Y.Copy Team Lead
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Umair K.Front End Development Team Lead
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Vivek K.PPC Team Lead
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Waleed M.SEO Analyst Team Lead
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Aideen S.Associate Digital Producer - Marketing (PPC)
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Ale C.Social Media Specialist
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Amy M.Digital Producer - Marketing
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Andrea M.Digital Producer - Marketing
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Andrew K.Associate Digital Producer - Marketing
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Andy F.Digital Producer - Marketing (PPC)
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Avionne P.Digital Strategist Assistant
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Brady H.Digital Producer - Marketing
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Bri V.Digital Producer - Design & Development
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Caroline G.Sr. Digital Producer - Marketing
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Charles R.Sr. Digital Strategist
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Christian A.Digital Producer Trainee - Marketing
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Cierra R.Digital Producer - Design & Development
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Connor L.Digital Producer - Marketing (PPC)
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Dan N.Digital Strategist
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Daniel H.Digital Producer - Marketing
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Edward M.Sr. Digital Strategy Assistant
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Emily L.Associate Digital Producer - Marketing
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Faye L.Associate Digital Producer - Design & Development
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Gabriella G.Associate Digital Producer - Marketing
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Gideon M.Partner Strategist
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Gracel A.Digital Strategy Assistant
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Gustavo S.Marketing Coordinator
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Hope A.Sr. Digital Producer - Marketing
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Ilya B.Associate Digital Producer - Marketing
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Jaco C.Digital Producer - Marketing
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Jacqueline Y.Digital Producer - Marketing
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Jason R.Sr. Digital Strategist
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Jay N.Sr. Digital Strategist
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Jessica S.Digital Producer - Marketing
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Jinae H.Sr. Digital Strategist
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Josh M.Sr. Digital Strategist
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Justin L.Digital Producer - Marketing
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Kailey H.Social Media Specialist
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Kaydi B.Digital Producer - Marketing (PPC)
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Laurel G.Assistant to the CEO
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Lisa O.Associate Digital Producer - Marketing
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Luis S.Sr. Digital Producer - Marketing
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Maitree A.Associate Digital Producer - Marketing
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Matt B.Digital Producer - Marketing (PPC)
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Matt D.Sr. Digital Producer - Marketing
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Matthew B.Sr. Digital Producer - Marketing
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Meg B.Associate Digital Producer - Marketing
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Michael V.Digital Producer - Marketing (PPC)
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Nathan V.Email Marketing Specialist
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Nicolas C.Sr. Email Marketing Specialist
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Nicole V.Digital Strategy Assistant
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Radiya K.Digital Strategist
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Rochelle D.Digital Strategy Assistant
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Ronke A.Sr. Email Marketing Specialist
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Samir A.Digital Producer - Marketing
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Satya J.Associate Digital Producer - Marketing
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Sevdha T.Sr. Digital Producer - Marketing
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Shirin B.Digital Producer Trainee - Marketing
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Steve L.Digital Producer Trainee - Marketing
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Tim A.Digital Strategist
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Tim R.Digital Producer - Design & Development
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Urvika P.Public Relations Specialist
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Yra L.Digital Producer Trainee - Marketing
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Kanika K.Outreach
Why We’re the Perfect Fit For You
Coalition Technologies Reviews
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Our Top Ecommerce Platforms
We’re proud to partner with the following platforms, applications, and businesses:
“For stunning stores that smash your sales records, these Shopify Premier partners know how to build your business and brand.”
– Shopify’s Partner Executive
“As one of the fastest growing ecommerce carts on the web today, we have the chance to work with a lot of companies. But Coalition stands out as one of our elite web design partners.”
– BigCommerce’s Channel Account Manager
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Your Success is Our Priority
Coalition Technologies is all about collaboration and innovation. We constantly research and develop the most innovative ways to optimize ecommerce sites and employ industry-leading SEO practices. Let us take your online store to the next level. Contact us today!



