Why is SEO So Important?
Search Engine Optimization (SEO) provides ecommerce retailers with a sustainable path forward to help grow your store while boosting onsite traffic and revenue. Achieving top rankings for your most valuable keywords helps improve your site’s visibility and contributes to your bottomline. If you’re looking to positively impact your store’s growth potential, contacting an ecommerce SEO company like Coalition Technologies needs to be the first step on your journey. Our digital strategists will help outline next steps for your business.
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How Does Ecommerce SEO Work?
Search Engine Optimization (SEO) is the process of increasing a website’s rankings on search engine results. Through steady technical and development work, optimized content development, and outreach efforts, your site can become a powerhouse, leading to significant growth for your ecommerce store.
- Increased visibility leads to increased brand exposure / awareness
- Increased traffic leads to higher conversions and revenue
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Search Engine Optimization
Higher Page Rankings
On Search Engines like Google
To your website
Return On Investment
Elements For Successful Ecommerce SEO
At Coalition Technologies, our team works with a number of ecommerce-targeted SEO practices that are designed to facilitate the organic growth you’re looking for. We create a tailored plan based on these key methods:
Targeted Keyword Research
We strategically integrate highly relevant and localized keywords throughout your site to convey to search engines its core function. The more specific the keyword, the more likely it is to convert a search into a sale. Our utilization of keywords not only makes search engines trust your website, it helps it to begin ranking higher. We never employ black hat SEO techniques like keyword stuffing, guaranteeing that your site will not be penalized by search engines.
Blog content is a great way to generate internal links throughout your site, and it allows you to convey informative, authoritative content on a regular basis to your consumers. Our team also incorporates strong calls to action (CTA) into your blog posts to direct readers to different areas of your site, thereby improving your click-through rate and increasing your CRO.
Coalition Technologies conducts thorough market research to discover what consumers are looking for. We then optimize your site based on what your customers’ needs actually are. By prioritizing your site’s functionality, as well as its aesthetics, we also ensure responsive web design, regardless of whether your customers are shopping on their phone, tablet, or computer.
Site speed is another important component of functionality, as nearly 40% of people leave a site if it takes more than three seconds to load. Bounce rates negatively impact your CRO and contribute to losing potential customers.
Initiating positive relationships with high authority websites and getting inbound links passes on “link juice” to your site. Our outreach team connects with relevant content creators in your industry and produces high-quality copy to publish on third-party websites. With natural linking, which is when sites link to you with no specific action, we can ensure a diverse link profile and start generating content that ultimately leads back to your domain.
Another great resource that we utilize for link building is HARO. By offering expert knowledge in your industry to a prominent news and media outlet, we can guarantee that readers will be organically routed back to you and your site.
404 errors, 302 (or temporary) redirects, and duplicate content are among the most common problems found on ecommerce websites. Our team effectively redirects all 404 errors to the homepage and changes all 302 redirects to 301 redirects to ensure that your customers are guided to the right page. We also remove duplicate content, as well as duplicate title tags and meta descriptions, and optimize them with unique copy.
Repeat Keyword Research
Keyword research is an ongoing task, especially since consumers’ needs change and evolve over time, and it’s crucial to keep up with a growing market. As your site continues to build value and recognition, staying aware of new keyword opportunities ensures the longevity of your success.
FREQUENTLY ASKED QUESTIONS
Handling an SEO campaign for an ecommerce brand is more about putting emphasis into key areas to help a site progress. Standard SEO operating procedures are still going to apply to an ecommerce business (ie: Technical and development website work, optimized copy on-site and external outreach efforts), however it’s important that any strategic efforts help convert users to customers. Strategy may center more around opportunities to address user experience tasks that may help inspire shoppers to shop, keywords that focus on finding the right audience and crafting outreach opportunities that help people find your site.
We wouldn’t necessarily price differently between an ecommerce store and a lead generation business, for example. While our approach and project recommendations will vary, we always recommend pricing based on exactly what a business needs. If we spot areas for additional opportunity, we often note that to our clients and make recommendations so that they’re able to select what works best for their budget.
We’re firm believers that ecommerce stores absolutely need SEO to stand out at the forefront of their industry. Capitalizing on rankings for related key terms is essential to obtaining more site traffic and boosting a site’s ability for sales.
Working with skilled team members capable of delivering an effective SEO campaign will be key if you want a successful SEO campaign. Having confident, capable development staff and SEO technicians able to identify and correct issues with your website are first on the list. Second, you will need a team member capable of producing content that is both sales driven and well-optimized. In addition to this you’ll need someone able to create links back to your website from industry-relevant platforms. Outside of this, making sure any individuals you are working with are receiving regular, ongoing training from industry mentors will also be key. Anyone working on your campaign must be able to identify areas for improvement and be able to bridge those gaps for you quickly whilst staying current with the ever-evolving industry trends.
Probably- while the average business owner or marketing manager can get a solid jump on SEO best practices for their e-commerce store, ongoing management, maintenance, and active promotion of an e-commerce store is complicated and time consuming. It requires design, development, copy, CRO strategies, and more to be successful.
Search engines are still the major internet conduit of traffic and business. If you’re operating an e-commerce store, e-commerce SEO helps you identify keywords related to the purchase and sale of your products, rank well in front of eager to purchase consumers, which in turn drives revenue growth.