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Fashion SEO & Marketing Services Company

We’re the SEO experts you’re looking for:

Find out more about the top rated & ranked SEO firm
(310) 827-3890sales@coalitiontechnologies.com

Why the Fashion Industry Needs Digital Marketing

Fashion ecommerce is a multibillion-dollar industry that grows more lucrative and competitive every year. New fashion websites are cropping up every day, hoping to tap into an unprecedented pool of consumers online. This is a potential customer base that, according to a 2018 eCommerce fashion segment report by Statista, is projected to grow to more than 1.2 billion by 2020.

For every fashion website that launches with high hopes of e-tail success, there are many more that fail due to an inexperienced team unfamiliar with fashion, poor technical execution, or poor digital strategy – even no digital strategy at all.

In one of the most competitive landscapes in the business world, how do you set yourself apart and ensure success for your fashion business online? You partner with digital marketing professionals with a proven track record of success in, specifically, the fashion industry.

  • Search Engine Optimization

    SEO

    Search Engine Optimization

  • Higher Page Rankings

    Higher Page Rankings

    On Search Engines like Google

  • Increased Traffic

    Increased Traffic

    To your website

  • Increased ROI

    Increased ROI

    Return On Investment

Contact

Coalition Technologies

3750 S Robertson Blvd, Suite #200

Culver City, CA 90232

 

Phone: (310) 827-3890
Fax: (323) 920-0390

We’re Coalition Technologies

Coalition Technologies is a global team that employees the best talent in the world. With full-time offices on four different continents, the sun never sets on Coalition Technologies.

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    Digital Strategist Associate
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Tailor-Made SEO & AdWords Campaigns for the Fashion Industry

Coalition Technologies specializes in creating personalized strategies for your business’ specific needs. Our fashion industry SEO, AdWords, and other SEM offerings are all tailor-made to your budget and desired outcomes.

Local Optimization for the Fashion Industry

If you are a small town, brick-and-mortar boutique launching your first website, we have an optimization strategy that will develop your brand recognition and sales. We can help guide critical elements of your digital marketing strategy with fashion-centric SEO, AdWords and PPC, and SEM strategies such as:

  • Development of brand voice and positioning
  • Keyword research and selection
  • Geolocational targeting
  • Ensure proper Google Analytics tracking
  • Ensure proper Google Analytics and Adwords linking
  • Retargeting ads
  • Design, development, and implementation of ads (including rich media formats like banners, video, and graphics)
  • Timing and execution of coordinated marketing strategies such as email marketing campaigns and social media activations

Going from B2B to B2C

If you’re a more established international wholesale manufacturer making your first foray into direct to consumer online sales, our expertise with ecommerce management will make your transition an easy one. Our digital marketing strategy for the fashion industry can include:

  • Development of brand voice and positioning
  • Design and development of purchase order gateway site
  • Expert guidance on the selection and implementation of ERP software
  • Direct to consumer marketing and audience targeting
  • Implementation of non-compete strategies between the wholesale and retail branches of your business

Site Migrations and Upgrades

If you manage an older website looking to modernize and migrate/re-platform without losing valuable traffic and rankings, our intimate knowledge of marketing for the fashion industry and partnerships with platforms such as BigCommerce, Shopify, and Magento will help make your site update run smoothly. Coalition Technologies is proud to hold the following exclusive major ecommerce platform designations:

  • BigCommerce Certified Elite Partner Agency
  • Shopify Plus Expert Agency
  • Magento Certified Solutions Partner

Additionally, we are the industry leader in platform migrations and have successfully navigated countless companies through this challenging process, all while preserving their websites’ pre-migration traffic and ranking levels and, in many cases, actually exceeding these levels post-migration.

In short, Coalition Technologies has the experience and expert team of professionals to take your fashion business to the next level.

Coalition Technologies: The Experts You Need

We have helped countless brands, both large and small, generate millions of dollars of revenue via SEM (both Adwords and paid social media channels), SEO, email marketing, social media marketing, web design and development, branding, and reputation management. In fact, some of our most successful campaigns at Coalition Technologies include our fashion clients – a list which includes Pink Lily, Natori, Magnolia Boutique, Swimspot, Red Tulip Boutique, and many more.

Our team consists of over 100 fully-qualified specialists, ranging from full-time graphic designers to domestic copy strategists to web developers to SEO and PPC technicians. Not only is our team incredibly well-versed in the areas of their focus, but they specialize in marketing for the fashion industry vertical.

Allow us to be your trusted digital partner and take your fashion company to the next level. Call Coalition Technologies today at (424) 269-5953 for a free quote.

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