Client: Pink Lily
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Case Summary: This fashion boutique came to Coalition because although they had a social media following, they were not seeing the revenue results they were looking for. We took over full online marketing including web development, Search Engine Optimization (SEO), Pay Per Click (PPC), paid social media, and email marketing. In their first year with us, this fashion retailer generated $2.5 million in revenue while spending only $100,000 on our services.
Read the challenge, our solution, and the result below
Pink Lily is a boutique fashion ecommerce company run by a husband and wife team with very little assistance. They had done an amazing job of laying down a great base for their brand, but needed a full service company that could take them to the next level.
In January of 2016, Coalition took over full online marketing for Pink Lily, including web development, SEO, PPC, social media consulting, and email marketing. We began by addressing major issues with their site including page load speed and mobile optimization. We also helped them move successfully to a new domain name and cleared up negative SEO indicators associated with the new domain to keep their revenue up.
Our campaigns were able to achieve outstanding results in just eleven months. Organic search revenue grew from $269k to $386k a month. Our paid search campaign grew PPC revenue from $525k to $918k a month and revenue from paid social media campaigns increased from $59k to $217k a month. In the first year of working with us, Pink Lily generated a revenue of $2.5 million from the $100,000 worth of services we provided. Year over year, we were able to increase Pink Lily’s revenue by 33%, with them achieving an overall revenue of $19.5 million this last year.