Coast Integrated LLC

Overview

Coast Integrated Solutions, founded in 2017, designs and installs automated packaging systems for diverse industries. They focus on providing tailored, problem-solving solutions, offering personalized services such as consultation, project management, and system design. With steady growth and a commitment to customer satisfaction, Coast aims to boost its online presence to support its growing rental business and showcase its expertise in custom automation solutions.

See how we were able to build a WordPress website that serves as a marketing tool, driving growth for Coast Integrated. 

Problem

Coast Integrated’s existing website was not reflecting the full scope of its services, capabilities, or customer-focused approach. It primarily resembled an e-commerce website, which was not aligned with their goal of positioning themselves as expert integrators and consultants in the packaging automation industry. The website’s design and structure lacked the clarity to differentiate their services, particularly in showcasing their ability to create bespoke solutions for clients. Additionally, the website’s focus on product sales made it difficult to communicate the brand’s value proposition, particularly in a competitive landscape filled with large players. With the goal of expanding their rental equipment business and building stronger relationships with key decision-makers, Coast Integrated needed a more engaging, user-friendly website that clearly conveyed its unique service offerings and generated quality leads.

Coast Integrated’s website did not reflect the full scope of its services or expertise, resembling an e-commerce site instead of positioning the company as a packaging automation expert. It struggled to showcase bespoke solutions and communicate the brand’s value in a competitive market. To expand their rental equipment business and build relationships with decision-makers, Coast needed a more engaging, user-friendly website that clearly conveyed its unique offerings and generated quality leads.

Solution

We redesigned Coast Integrated’s website to align with their business goals and customer journey, shifting from product-centric pages to showcasing customized, end-to-end solutions. The user-friendly layout featured clearly defined categories, streamlined navigation, and calls-to-action for consultations and proposals. Key pages highlighted the company’s problem-solving expertise, such as automation and tailored equipment configurations, while emphasizing rental services to attract smaller businesses and breweries. Enhanced SEO strategies boosted organic traffic with targeted keywords, local optimization, and high-authority backlinks, alongside business profile development. An intuitive Contact Us form improved lead generation, and the website was tailored to meet customer needs effectively.

Website Redesign & Development

To address these challenges, we worked closely with Coast Integrated to redesign the website, ensuring it aligned with their business goals and customer journey. We shifted the content away from product-centric pages to ones that highlight the brand’s ability to create customized, end-to-end solutions. We emphasized Coast Integrated’s expertise in integrating systems and solving complex challenges for their clients.

We implemented a user-friendly, intuitive layout with clearly defined categories for each service and product tier. This streamlined navigation helps potential customers easily find the information they need about the services, such as liquid filling systems, packaging solutions, and rental equipment.

The updated website now showcases the problem-solving aspect of Coast Integrated’s offerings, such as automation solutions and tailored equipment configurations. This approach aligns with the company’s mission of offering more than just equipment but a fully integrated system designed to meet specific client needs.

We added clear calls-to-action throughout the website, focusing on easy access to consultations and proposal requests. An easy-to-complete Contact Us form was added to enable visitors to connect with a Coast Integrated representative for fast assistance, enhancing lead generation efforts.

Coast Integrated What We Do

Search Engine Optimization

We implemented a robust WordPress SEO strategy to increase organic traffic, with content tailored to address the specific needs and pain points of Coast Integrated’s target audience. This included optimizing for key industry terms such as “liquid packaging systems” and “automated packaging solutions” while also ensuring local SEO efforts to capture leads within California and nationwide for specific services.

The new website also highlighted the growing rental business, with a dedicated section explaining the rental process, types of equipment available, and the benefits of renting versus purchasing. This section was crafted to attract smaller businesses and breweries in need of semi-automatic packaging solutions.

Our link-building team analyzed competitor backlinks. We contacted high-authority websites and publications and secured several backlinks for Coast Integrated. Our team also developed several business profiles for the brand.

Final Product

Browse through the images below to see our work.

Results

Since the launch of the new website, Coast Integrated has seen an improvement in user experience and engagement. The updated website structure makes it easier for users to navigate and understand Coast Integrated’s services, resulting in a more intuitive and satisfying browsing experience.

With clearer calls-to-action, the number of form submissions and consultation requests has risen, leading to a stronger lead generation pipeline. The Request a Quote form, in particular, has been an effective tool for lead conversion, connecting potential clients with the team in real-time.

The focus on problem-solving solutions over product sales has strengthened the company’s position as a trusted partner in the packaging automation industry. This shift has helped differentiate Coast Integrated from larger, more generic competitors.

Our targeted SEO strategies have helped Coast Integrated rank higher for key search terms related to packaging automation, bottle making, and liquid filling systems. This increase in organic search traffic is helping to attract more qualified leads. Within the first year, Coast Integrated saw improvement in its overall keyword ranking positions. The number of ranking keywords tripled within the first few months. Likewise, the brand saw new SERP featured snippets gained for the website within the first year of our campaign.

Growth in keyword ranking positions and SERP snippets within the first year.

Keyword ranking positions within the first year after website launch

The redesigned website has placed a stronger emphasis on their rental equipment services, drawing more attention from smaller businesses and organizations looking for affordable, flexible solutions to automate their packaging processes. Although the rental fleet is still expanding, the website has contributed to greater awareness of this offering.